China Film International Cinema Happy Coast Store is the flagship store of China Film International Cinema in South China, which is jointly built by China Film Group and OCT Group, with a total investment of more than 60 million yuan and an area of 11,000 square meters, which is currently the largest in Shenzhen and the only single-family multiplex cinema in Shenzhen.
China Film International Cinema Happy Coast Store has 11 multi-functional screening halls, of which 4 are laser theaters. Hall 6 is the first cinema hall in China to integrate Dolby Atmos and DTS-X immersive sound, and is equipped with Guangfeng's first-generation laser phosphor projector C60, which passed the THX certification with high standards in early 2018, greatly improving the satisfaction of moviegoers. THX was founded by George Lucas (Star Wars director) and his friends, who were dissatisfied with the expression of the movie theater at the time, so they took matters into their own hands, and the certification process not only reviewed the architectural sketches, recommended theater shapes, the number of speakers and amplifier power, etc., but also tested and certified the electronic equipment, especially the acoustic measurement of each seat, in order to ensure that the sound and picture effects of the film can accurately restore the expressiveness that the creators wanted. THX is valid for one year, and then it has to be retested constantly, and if it doesn't meet the slightest standard, a fix will be implemented. Therefore, where there is THX certification, the quality must be guaranteed, and it is definitely the first choice for watching movies.
The IMAX Room, the largest in the city, is 22 meters long and 13 meters wide, covering the entire wall from ceiling to floor. The sound of the auditorium has been specially processed, and each component of the digital system is individually designed for the IMAX hall, and the acoustic expression is quite impressive. Considering the uneven brightness of the IMAX screen, especially the lowest brightness on both sides, it is best to sit near the central axis of the theater to watch the movie, and the last 3 rows are the best viewing positions.
At present, it is difficult for the service staff of the cinema to adapt to its large space, and it is difficult to experience the advertised five-star service except for the VIP hall. It should be reminded that you need to bring your own 3D glasses to watch the movie, you can't bring your own snacks and drinks, and refrigerators and incubators are provided in the theater to store your own food. In addition, the ticket stub must be kept during the movie, which is a pass for the bathroom. In terms of ticket purchase, we recommend that moviegoers can purchase them online or at self-service machines, and there will be discounts from time to time, or they can apply for the cinema's membership card to get discounts.
China Film International Cinema Happy Coast Store is located in Happy Coast, which is a full ecological leisure scenic spot integrating commerce, entertainment, tourism, culture and ecology in Shenzhen, and is adjacent to the Window of the World, Splendid China and Mangrove Ecotourism Reserve, which is very convenient for shopping and leisure. Parking on the Happy Coast is convenient, and you can also park for free for 3 hours with a movie ticket.
