Mokihi is a Japanese cocktail bar that has been featured in The beijinger, City weekend and That's Shenzhen, with Japanese whisky and derivative cocktails as its main selling points.
Mokihi's store in Beijing has been open for a long time and has a large store area, offering Japanese whiskey, cocktails and Japanese Western food, which has always distinguished itself from other cocktail bars with high-quality products and high per capita consumption. The store has hired professional bartenders from Japan to restore the flavor of Japanese cocktails, and the whisky is paired with hand-broken ice cubes for a more high-quality look.
Shenzhen's Mokihi is located in Futian CBD, a well-developed financial industry, and high-income young white-collar workers are naturally its main source of customers. Compared with places such as Beijing and Shanghai, where the cocktail market is relatively mature, Shenzhen's cocktail culture is still in its infancy, and cocktails with exaggerated decoration, bright colors and sweet taste are favored by female consumers, while male consumers are more inclined to order a glass of whiskey to sip.
Mokihi can be regarded as one of the earliest professional cocktail bars in Shenzhen. Unlike its Beijing branch, which has a well-established market model, Shenzhen Mokihi has less market pressure and pays more attention to cultivating consumers' consumption habits of drinking and appreciating cocktails. Unlike Chengdu or Guangzhou, which are dominated by local culture, Shenzhen's population composition determines the city's high level of acceptance and speed of acceptance of new things. While continuing the "Prohibition period" style of the Beijing store, Mokihi shows goodwill to older consumers with higher spending power who are tormented by the noisy atmosphere of nightclubs with a quiet and elegant consumption environment, a head-up service attitude and stable and high-quality products. These consumers, who used to be able to stay in the own lounges of five-star hotels, can finally enjoy a glass of wine and a precious quiet leisure time in the business district near the company.
Mokihi's cocktails are sweet, rich and smooth, and can not only reflect the charm of the base wine, but also give the first impression of sweetness and smoothness to first-time drinkers. The menu, coasters and tissues are all printed with the name logo, and the menu with a cowhide cover looks simple and serious, but the cocktail names inside are very quirky, such as the store's best-selling "Sao Gay", the "Rub, Island Iced Tea" mixed with a variety of spirits, and the "Girlfriend is going to be jealous" with rose syrup and Chinese white vinegar.
The Futian store has two floors, the second floor is only open during certain event hours, the first floor is small in size, but there is an outdoor smoking area, the marble table top and iron chairs are very comfortable, and the snacks are mainly hazelnuts, almonds and cashew nuts, which are crispy and delicious. The only thing that is criticized is that there is no toilet in the store, so you need to borrow a key to unlock the toilet across the road, which adds a lot of trouble.
