List of product brands > Skin care > Men's facials > Men's lotion/cream > Men's lotion/cream brand rankings Updated: 2025-02-21

2025 Men's Lotion/Cream Brand Rankings

【2025 Men's Lotion/Cream Brand Ranking】Based on the big data of the whole network, men's lotion/cream brands selected according to brand awareness, brand strength, word-of-mouth evaluation and sales popularity of men's lotions/creams (in no particular order): LAB SERIES, Sisley, Dior, LANCÔME, Biotherm, SHISEIDO, CLINIQUE, CLARINS, Kiehl's, La Roche-Posay, L'Oréal Paris, gf Goff, Uno Wuno, Nivea, Mentholatum, If you are looking for men's lotion/cream, what brand is good? This list of men's lotion/cream brands is for your reference only.

TOP.1

LAB SERIES United States

Men have the same skincare needs as women, but there are differences. In terms of skin texture, men have thicker skin, more androgen secretion, more sebum production, and larger pores, so they prefer refreshing skin care products. At the same time, men's skin has low water content and high water loss rate, and is prone to dryness. In terms of skin care methods, men prefer simple and convenient use methods, unlike women's preference for ritual and enjoyment skin care. However, for a long time, men's skin care needs have often been ignored or even denied by themselves, Langshi is the world's first men's skin care brand, founded in 1987, belonging to the Estee Lauder Group, with rich and stable quality products, which are more suitable for men's skin type. Multi-effect men's care lotion is one of the star products of Langshi, which combines the two major effects of moisturizing and oil control, and feels refreshing, which is in line with men's preference for streamlined and comfortable skin care. With oil-controlling ingredients to absorb excess oil and moisturizers such as hyaluronic acid to alleviate dryness, men's two basic skincare needs can be met. At the same time, the multi-effect emulsion feels good to use,...

1

Score

85

popularity

9705
TOP.2

Sisley France

Compared with women, men's stratum corneum is generally thicker, and sebum secretion is more, making them less prone to aging and wrinkles. However, this does not mean that men do not have the need for firming and wrinkle resistance. Affected by work pressure, lifestyle habits, and skincare awareness, middle-aged men's skin is often in poor condition. At the same time, men's skincare products focus on basic areas such as cleansing and moisturizing, which are suitable for relatively young users, and there are few choices for mature men. In recent years, many anti-aging brands have turned their attention to the male market and launched products for men's mature skin. The same is true for Sisley, which has launched the only anti-wrinkle balancing lotion for men, in its area of expertise. Although it is called an anti-wrinkle balancing lotion, it is actually a comprehensive product with comprehensive benefits. In terms of ingredients, this product also continues the consistent properties of Sisley, containing a variety of plant essences. Male mature skin has a high rate of water loss, and the stratum corneum itself is relatively rough, so a lot of moisturizers and emollients are added to the balance lotion to achieve the most basic moisturizing effect. Among them, shea butter, sea scallop algae and wild violets...

2

Score

84

popularity

19274
TOP.3

Dior France

Rough skin and thick flesh are the consistent impression of men, and it is true that men have thicker skin than women and are more tolerant to irritation. However, because men shave frequently, it is easy to damage the stratum corneum, resulting in dryness and roughness. Moreover, many wounds are too small to be ignored, increasing the risk of local infection and causing a variety of skin diseases. Soothing and moisturizing are also men's skincare needs, and Dior's rebellious men's collection matches this need. Rebel is Dior's only men's skincare line, which mainly focuses on aftershave care and dryness and roughness, and includes four products: facial cleanser, toner, lotion, cream and serum. The soothing moisturizing lotion is formulated in a cocktail style, with multiple functions such as moisturizing, soothing and softening. With the classic ingredients of the Rebel series - ECDYSONE and - tocopherol as the core, with butylene glycol, sodium hyaluronate and other conventional moisturizers, it has a certain moisturizing degree. There are also several emollients to improve roughness. Finally, the highlight of aftershave care is the addition of antibacterial and anti-inflammatory ingredients to the lotion to calm and soothe, reduce the risk of shaving.

3

Score

83

popularity

16752
TOP.4

LANCÔME France

Men's skincare has always been considered a promising market, with overall sales growing. However, the field of high-end men's skin care is relatively quiet, and big brands such as Sisley and Lancôme have successively launched men's products, but the response has been mediocre and has not made too many splashes. Despite their small audience, most of these high-end skincare products continue to perform well at the same level as the brand. Lancôme's men's creams and lotions are recommended products that are excellent to use. Creams are not a popular category among men's moisturizers, as they have a thicker texture than toners, gels or lotions, making them less suitable for oily skin types. Many low-end and mid-range brands of creams are sticky, oily, and even have a risk of acne. Lancôme's Sculpting Cream feels quite comfortable on the skin. The texture of the cream is smooth and soft, thick but not sticky, easy to push and apply, delicate to the touch, and there is no stuffy and sticky feeling. The fragrance is also good, the smell is elegant and refreshing, even for men who are sensitive to fragrance, they are not disgusted. The effect of the sculpting cream is relatively simple, mainly moisturizing, but the moisturizing effect is good, for dry...

4

Score

82

popularity

16818
TOP.5

Biotherm France

Biotherm is one of the world's largest men's care brands with the largest sales volume and the most comprehensive product line, from basic moisturizing and oil control to mature skin firming, suitable for a wide range of ages and skin types. However, Biotherm's overall level does not match the mid-to-high-end pricing, and most of the products have a strong fragrance, basic efficacy, and no particularly outstanding performance in terms of skin feel. If it is used as a gift, Biotherm has a certain grade, and for personal use, it is less cost-effective. The Blue Diamond range is designed for mature skin, and the most striking ingredients are hyaluronic fermentation and bosonine, the star ingredients of Biotherm and L'Oréal, respectively, as antioxidants. Among the three products, the cream has the highest bosein content, and also adds a lot of emollients to relieve the problem of rough skin, while also bringing an oily skin feel, suitable for use in winter, and it is best to avoid large oil fields. The moisturizer is relatively refreshing, has a good moisturizing effect, and helps to improve dry lines. Men with oily skin are more recommended for firming lotions, which have a thin and refreshing texture and play the role of toner, but in the summer they can be directly ...

5

Score

82

popularity

12736
TOP.6

SHISEIDO SHISEIDO Japan

Many men don't have much demand for skin care products, and a lotion or cream can be both moisturizing and refreshing, which is already a good product. Shiseido Men's Moisturizing Lotion is one of the following, without too many eye-catching ingredients or effects, and has won many fans with its good moisturizing effect and comfortable skin feel. Shiseido Moisturizing Emulsion uses a variety of alcohols as the main ingredient to moisturize, and it also contains dipotassium glycyrrhizinate and Asian birch bark extract for a slight soothing effect. As a basic product, a moisturizing lotion is also up to the task. In terms of use experience, it is more brilliant, the texture of the lotion is light and thin, the fluidity is good, and it can be applied to the whole face by squeezing a little, and the fragrance is pleasant. It has a slightly sticky feeling when applied to the face, and then disappears quickly, leaving the skin feeling dry and moisturizing, which is suitable for spring and autumn use. In general, Shiseido Men's Moisturizing Lotion is more suitable for oily skin, moisturizing and no longer increasing shine. In addition, the alcohol content in the emulsion is not low, and preservatives and flavors are added,...

6

Score

81

popularity

15523
TOP.7

CLINIQUE CLINIQUE United States

Some of the biggest names are looking to carry on that success to men's skincare after creating classic products in the women's skincare space. That's the case with Clinique Butter, a best-selling star body lotion with its comfortable skin feel and gentle formula. Later, Clinique launched a men's version of the Butter Excellence Emollient Lotion, which is similar in composition. Like Genius Butter, Superior Emollient Lotion comes in two types. One is a moisturizer with oily butter, which is designed for dry skin and has a smooth and dewy texture. The other is an emollient gel, which is alcohol-free, but has a light and dry skin feel, which is very suitable for oily skin, gentle and moisturizing. The texture of the two is different, but the effect is the same, and both are mainly moisturizing. Although there are many other active ingredients, the content is low and has no obvious effect. Both of these products do not contain fragrance, they are plain, slightly pungent, and may cause discomfort to some users. In addition, whether it is genius butter or excellent emollient lotion, the formula has nothing to do with butter, the pale yellow hue of the lotion comes from the colorant, and it is just like butter. Superior Body Lotion as an emulsion, for the preservation of dry skin...

7

Score

79

popularity

19792
TOP.8

CLARINS France

Shaving is a daily habit for many men, and improper operation is prone to small wounds and even redness, swelling and stinging. In addition, the cuticle may also be damaged by the scraping of the blade and the cleaning and irritation of the shaving cream, resulting in localized dryness and roughness. Therefore, soothing and moisturizing are essential for aftershave care. At the same time, many men prefer oil-controlling facial cleansers, which will cause water loss and skin irritation while vigorously scraping away oil. For some users, toners or aftershaves are more focused on astringent sedation and secondary cleansing, while lotions or creams are the best choice for moisturizing and further soothing the entire face, such as Clarins. Men's Botanical Moisturizing Gels and Creams are more similar in structure, with the former being thinner and more refreshing, while the latter is more moisturizing. Both are fortified with purslane and galangal extracts, which are antibacterial and anti-inflammatory, and calcium chloride to astringent and sedative. For dryness and roughness, the two products contain a variety of moisturizers and emollients that can be improved to a certain extent. It is worth mentioning ,...

8

Score

78

popularity

18197
TOP.9

Kiehl's United States

Compared with women, men have a thick stratum corneum and strong oil secretion, and do not prefer moisturizing products, and they are even more disgusted with sticky skin feeling, and their resistance to skin care products comes largely from this. However, there are also non-oily skin types in men, and even oily skin needs to be moisturized even when it is dry and flaky in autumn and winter. Kiehl's Men's Moisturizing Lotion, on the other hand, has a moisturizing and refreshing feel, making it comfortable to use. When the moisturizing lotion is first applied to the face, you can feel a cooling sensation from the combination of menthol and alcohol. The oil-free formula also makes the skin feel light and dry, without burdening the skin. The formula is modest, with conventional ingredients such as butylene glycol, glycerin, panthenol and esters, which has a certain moisturizing degree and is generally suitable for most young men's skin types. If you have sensitive skin, it is best to avoid it, as the addition of flavors, preservatives, menthol and alcohol will bring a certain irritation. Moisturizing lotions are also a little lacking in moisture for dry skin. Although the moisturizing lotion is relatively refreshing, users with heavy oil still need oil-control products, but Kiehl's refreshing and moisturizing lotion...

9

Score

77

popularity

13484
TOP.10

La Roche-Posay France

In men, the sebaceous glands are more vigorous and secrete more oil, and the frequent occurrence of acne is closely related to this. Perhaps men choose to ignore roughness, dullness and other problems, while acne on the face is unbearable and ignored. La Roche-Posay does not offer a specific men's product, but its anti-acne products have a good reputation and acne is not discriminated between men and women, so it is recommended. There are many causes of acne, either genetic, contact dermatitis, etc. Many men's acne is caused by excessive oil production, which clogs pores and causes acne. For this type of breakout, it is important to control oil and clear pores and corner plugs. La Roche-Posay Acne Conditioning Serum, or DOU for short, addresses this problem. First, salicylic acid and caprylyl salicylic acid exfoliate and reduce acne dirt; the second is PCA zinc and niacinamide to deal with sebum problems; Third, linoleic acid and other ingredients are added, antibacterial and anti-inflammatory, and the three-pronged approach has a certain effect on inflammatory acne. However, DOU also has a common problem of high irritation with anti-acne products. It is recommended to apply it to the acne area, avoid applying it all over the face, and reduce the amount or stop using it when it improves. If...

10

Score

76

popularity

13939
TOP.11

L'Oréal Paris France

Many Chinese people's impression of men's skin care started from L'Oreal. The overwhelming advertisements and the tough image of the male star have given many users a specific understanding of men's skin care products. Coupled with convenient purchase channels and affordable pricing, L'Oréal Paris has become one of the men's skincare brands with the highest market share in China. L'Oréal Men is the first choice for novices when buying blindly, and the overall level is also at an entry level, without too many minefields and lack of highlights. Men are less sensitive to skin problems such as dryness and aging than women, but they are more likely to be touched by words like getting rid of tiredness and rejuvenating. The Energizing Lotion captures this demand and has become L'Oréal's best-selling men's best-selling star item. It is not complicated to implement the specific effect of rejuvenation, and it is based on moisturizing, with moisturizers and exfoliating ingredients to make the skin more moisturized. The finishing touch is caffeine, which theoretically boosts blood circulation and makes the complexion more rosy, but the actual effect is not very significant. The efficacy is decent, and the user experience is good. The texture of the sobering lotion is introduced...

11

Score

75

popularity

9983
TOP.12

G.F. Gough Shanghai

Gaofu is the first men's skin care brand in China, and belongs to Shanghai Jahwa Company together with Herborist and Mejiajing. Like most domestic brands, affordability and a complete product line are the labels of Gough. In addition, the design of the product also reveals the Chinese style, and the red and black background is painted with the image of Monkey King and other Chinese comics. In terms of formula, it also uses Chinese herbal ingredients as the main product, and the domestic product is rich in color. Unlike brands such as Biotherm and L'Oréal Paris, Gough does not launch products with a variety of styles and functional segments, and the entire cream range is relatively streamlined, with a total of five products, which already cover three categories: moisturizing, oil control and anti-wrinkle. Moisturizing products are divided into moisturizing lotions and strong moisturizers, with different levels of moisturization, suitable for different skin types and scenarios. The moisturizer has the most refreshing texture, halfway between toner and lotion, with good spreadability and a moisturized and light feel, making it suitable for oily skin. In the dry winter months, you can choose a strong moisturizer, which has a thicker texture and is more moisturizing. The two products have different textures, but the two formulas are similar, with conventional moisturizers such as glycerin, ceramides and allantoin, as well as Gough's unique ingredients...

12

Score

74

popularity

16222
TOP.13

uno Wuno Japan

UNO is a men's skincare brand owned by Shiseido, which is popular among young men because of its simplicity and affordability. Affordable products generally cannot be exhaustive, and there is a focus on skin care effects and sense of use. UNO's moisturizing products are better than having a refreshing skin feel and are suitable for oily skin, but the moisturization is low and feels irritating. Men who prefer to keep their skincare down are often attracted to the five-in-one cream, which is officially claimed to be a combination of lotion, lotion, serum, cream and mask, which is actually a refreshing cream, and moisturizing is still its main effect. Although this product is called a cream, it has a gel texture, moisturizing and light, and the oily skin does not feel sticky when used, and has a light fruity aroma, which feels good to use. However, the moisturizing level is not high, so it is only suitable for oily skin in the less dry season, and it is not moisturizing enough for dry skin. Due to its strong volatility, it may even be upside down when used in the dry season. In addition, some users reported that after using the 5-in-1 cream, there would be stinging, redness and swelling, and the overall safety was not high. Moisturizing...

13

Score

73

popularity

10805
TOP.14

Nivea Germany

In the low-end market of domestic men's skincare, Nivea, L'Oréal Paris and Mentholatum are in a three-pronged situation. Comparatively speaking, Nivea stands out for cleansing products, with a mediocre performance and not many varieties in lotions and creams. Nivea, which is known for its cost performance, is not very high in overall quality. Nivea launched the world's first moisturizer in 1911, also known as the Blue Can, and has been constantly updating its formula and selling it to this day. Since then, a men's version of the blue can has been derived, commonly known as the men's can, which is known for its strong moisturizing and cheap large bowls, but the use experience is average. The texture of the men's can cream is slightly thick, not easy to push away, and it is sticky when applied to the face, and the fragrance is also strong. It is not recommended to apply too much cream at one time, it may be oily. The use scenario of the male can is relatively limited, suitable for use in the dry deep winter, and the moisturizing effect on dry skin is good, if it is heavy oily skin, it is best to avoid it. In addition, due to the addition of several acne-causing risk ingredients, men's cans may cause acne problems, so it is recommended to use safer and refreshing products for acne-prone skin. Another cream, the Hydra Deep Moisturizer, adds...

14

Score

72

popularity

14443
TOP.15

Mentholatum Mentholatum United States

Affected by factors such as skincare concepts and needs, men's skincare budgets are generally lower than women's, and they are more inclined to mass brands. Mentholatum is one of the most popular ones, with affordable prices and easy to buy. However, in the men's cream products, Mentholatum's performance is not outstanding, the efficacy is basic, the skin feel is average, suitable for users who do not have high requirements for the sense of use and pay more attention to cost performance. Men's Vitality Repair Body Lotion is a classic product of Mentholatum and the choice of many users when buying blindly. Although it is called a lotion, the moisturizer is close to the texture of a cream, and the texture is thick, and it can feel sticky after being applied to the face, so it is recommended to avoid oily skin. In addition, a lot of preservatives and acne-causing risk ingredients are added to the body lotion, which has a certain irritation, and some users have redness, swelling, acne and other conditions. Fortunately, the emulsion smells fragrant, has a high degree of moisture, and is more comfortable to use in autumn and winter for dry skin. The classic best-selling restorative body lotion has a mediocre performance, while the new rejuvenating serum has improved slightly. The essence milk is known as the essence and the cream in one, but it only plays the role of moisturizing and lubricating the cream, and does not have much effect. Relative to body lotion...

15

Score

70

popularity

7303

Brand Included Brand Claim

List of related product brands

Top Men's Lotion/Cream Brands

1 19792
CLINIQUE CLINIQUE

Some of the biggest names are looking to carry on that success to men's skincare after creating classic products in the women's skincare space. That's the case with Clinique Butter, a best-selling star body lotion with its comfortable skin feel and gentle formula. Then, Clinique launched
2 19274
Sisley

Compared with women, men's stratum corneum is generally thicker, and sebum secretion is more, making them less prone to aging and wrinkles. However, this does not mean that men do not have the need for firming and wrinkle resistance. Affected by work pressure, lifestyle habits and skin care awareness, middle-aged men
3 18197
CLARINS

Shaving is a daily habit for many men, and improper operation is prone to small wounds and even redness, swelling and stinging. In addition, the cuticle may also be damaged by the scraping of the blade and the cleaning and irritation of the shaving cream, resulting in localized dryness and roughness. Therefore, soothing nourishment
4 16818
LANCÔME

Men's skincare has always been considered a promising market, with overall sales growing. However, the field of high-end men's skin care is relatively quiet, and big brands such as Sisley and Lancôme have successively launched men's products, but the response has been mediocre and has not made too many splashes. albeit
5 16752
Dior

Rough skin and thick flesh are the consistent impression of men, and it is true that men have thicker skin than women and are more tolerant to irritation. However, because men shave frequently, it is easy to damage the stratum corneum, resulting in dryness and roughness. And many of the wounds are too thin
6 16222
G.F. Gough

Gaofu is the first men's skin care brand in China, and belongs to Shanghai Jahwa Company together with Herborist and Mejiajing. Like most domestic brands, affordability and a complete product line are the labels of Gough. In addition, the design of the product also shows the Chinese style, and the red and black background is painted on the grandson
7 15523
SHISEIDO SHISEIDO

Many men don't have much demand for skin care products, and a lotion or cream can be both moisturizing and refreshing, which is already a good product. Shiseido Men's Moisturizing Lotion is in the ranks, without too many eye-catching ingredients or effects, with good moisturizing effect
8 14443
Nivea

In the low-end market of domestic men's skincare, Nivea, L'Oréal Paris and Mentholatum are in a three-pronged situation. Comparatively speaking, Nivea stands out for cleansing products, with a mediocre performance and not many varieties in lotions and creams. It is known for its cost performance
9 13939
La Roche-Posay

In men, the sebaceous glands are more vigorous and secrete more oil, and the frequent occurrence of acne is closely related to this. Perhaps men choose to ignore roughness, dullness and other problems, while acne on the face is unbearable and ignored. La Roche-Posay does not launch a dedicated men's product.
10 13484
Kiehl's

Compared with women, men have a thick stratum corneum and strong oil secretion, and do not prefer moisturizing products, and they are even more disgusted with sticky skin feeling, and their resistance to skin care products comes largely from this. However, there are also non-oily skin types in men, even if the oily skin dries out in autumn and winter
11 12736
Biotherm

Biotherm is one of the world's largest men's care brands with the largest sales volume and the most comprehensive product line, from basic moisturizing and oil control to mature skin firming, suitable for a wide range of ages and skin types. However, Biotherm's overall level is not very suitable for the mid-to-high-end set
12 10805
uno Wuno

UNO is a men's skincare brand owned by Shiseido, which is popular among young men because of its simplicity and affordability. Affordable products generally cannot be exhaustive, and there is a focus on skin care effects and sense of use. UNO's moisturizing products are better at feeling fresh and fitting
13 9983
L'Oréal Paris

Many Chinese people's impression of men's skin care started from L'Oreal. The overwhelming advertisements and the tough image of the male star have given many users a specific understanding of men's skin care products. Coupled with convenient access to the road and affordable pricing, L'Oréal Paris is already a success
14 9705
LAB SERIES

Men have the same skincare needs as women, but there are differences. In terms of skin texture, men have thicker skin, more androgen secretion, more sebum production, and larger pores, so they prefer refreshing skin care products. At the same time, male skin
15 7303
Mentholatum Mentholatum

Affected by factors such as skincare concepts and needs, men's skincare budgets are generally lower than women's, and they are more inclined to mass brands. Mentholatum is one of the most popular ones, with affordable prices and easy to buy. However, in the men's cream category, Mentholatum performs

2025 Men's Lotion/Cream Brand Rankings

LAB SERIES United States

Sisley France

Dior France

LANCÔME France

Biotherm France

SHISEIDO SHISEIDO Japan

CLINIQUE CLINIQUE United States

CLARINS France

Kiehl's United States

La Roche-Posay France

L'Oréal Paris France

G.F. Gough Shanghai

uno Wuno Japan

Nivea Germany

Mentholatum Mentholatum United States

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