Many Chinese people's impression of men's skin care started from L'Oreal. The overwhelming advertisements and the tough image of the male star have given many users a specific understanding of men's skin care products. Coupled with convenient purchase channels and affordable pricing, L'Oréal Paris has become one of the men's skincare brands with the highest market share in China. L'Oréal Men is the first choice for novices when buying blindly, and the overall level is also at an entry level, without too many minefields and lack of highlights.
Compared to women, men are less sensitive to skin problems such as dryness and aging, but they are more likely to be touched by words such as "get rid of tiredness" and "rejuvenate". The Energizing Lotion captures this demand and has become L'Oréal's best-selling men's best-selling star item. "Awakening" is not complicated to implement specific effects, based on moisturizing, with moisturizers and exfoliating ingredients to make the skin more moisturized. The finishing touch is caffeine, which theoretically boosts blood circulation and makes the complexion more rosy, but the actual effect is not very significant.
The efficacy is decent, and the user experience is good. The texture of the sobering lotion is somewhere between a lotion and a cream, and the spreadability is acceptable, menthol and alcohol add freshness, and oily skin is more comfortable to use in autumn and winter. The smell is also relatively light, not the usual rich fragrance of L'Oréal. The product design is also more detailed, the press port is hidden, and the product can be extruded only when the opening is rotated so that it faces outward, which avoids accidental touch extrusion and is easy to carry. Overall, the Awakening Lotion is well-balanced and a good place to start.
Other popular products have a bad reputation as Awakening Lotion. The Water Moisturizing Cool Water Gel has a dewy texture that is very light and lubricating, and can be used directly as a toner in spring and summer without a sticky feeling. However, the allergenicity is high, and some users have sudden breakouts and stinging sensations, so it is recommended to conduct a skin test in advance. Water moisturizing cream is quite popular with dry skin, with a higher moisturizing degree and not too heavy texture, but unfortunately the fragrance is strong, and most men are a little resistant.
