List of product brands > Skin care > Men's facials > Men's cleansing > Men's cleansing brand rankings Updated: 2025-02-21

2025 Men's Cleansing Brand Ranking

[2025 Men's Cleansing Brand Ranking] Relying on the big data of the whole network, the men's cleansing brands selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of men's cleansing brands (in no particular order): LAB SERIES, Biotherm, SK-II., Kiehl's, Boscia, EltaMD, Freeplus, gf Gough, Nivea, L'Oréal Paris L'Oréal Paris, UNO Wunuo, if you are looking for what brand of men's cleanser is good? This list of men's cleansing brands is for your reference only.

TOP.1

LAB SERIES United States

Langshi is not only the world's first professional men's care brand, but also a frontrunner in the industry. The product line is simple and straightforward, and the single product does not make enough gimmicks with complex effects, but directly indicates its main role, which is convenient for users to buy and choose. Langshi's facial cleansing products are also the brand's flagship products, and the product packaging is simple and generous, which is in line with men's aesthetics. If you want to cleanse your face with excellent washing feeling and cleansing power, Langshi is definitely the best choice for high quality. Because men's skin is rougher and their sebum secretion is much higher than that of women, men's facial cleansers tend to focus on oil removal and are not as gentle as women's facial cleansers. Known as the ace cleansing product, the multi-functional facial cleanser is the most popular star product of Langshi, with amino acid compound soap-based surface activity that combines mildness and cleansing power. The cleanser is a white paste with a light mint scent, and the foam is not very rich. Infused with fine exfoliating beads, the exfoliating gently exfoliates the face to improve radiance and smoothness, while also preparing the face for shaving. The scrub beads are just right enough to not cause too much prickly effect on the skin...

1

Score

85

popularity

9436
TOP.2

Biotherm France

Biotherm was one of the first brands to launch men's skincare products and has more than 30 years of experience. Biotherm Men's Cleansers are available in a wide variety of soap-based amino acids and betaine-based surfactants, which allow them to maintain excellent cleansing power without over-cleansing and damaging the sebum layer. Biotherm Men's Hydrodynamic Cleansing Gel is not an amino acid cleanser, but it is not very irritating to the skin and is relatively mild. The cleansing balm contains purifying ingredients such as anisic acid, which can penetrate deep into the skin to wash away dirt and oil, remove skin impurities, old keratin, and restore clean skin. Biotherm's original PTP Mineral Vitality Factor, which contains up to 35 trace elements, is added to the cleansing gel to soothe the skin and moisturize and lock in moisture. The cleansing gel can be rubbed into a dense and delicate lather, and the skin is refreshing and moisturized after cleansing, and it is gentle and refreshing. Menthol is added to the product to create a cooling sensation, which can be used in the morning to awaken the skin, and it is also quite refreshing and invigorating after sweating. It should be noted that since the product is a soap-based cleanser, the cleaning strength is strong, sensitive...

2

Score

83

popularity

14380
TOP.3

SK-Ⅱ Japan

SK-II is synonymous with cutting-edge technology in the industry, and its core ingredient, Pitera Live Cell Yeast Extract, is considered a brand legend. SK-II's cleanser is already a classic in the skincare world, and the men's cleanser continues its formula with amino acid surfactants, which is gentle and comfortable, and has little skin irritation, so it can be used with confidence even on sensitive skin or acne-prone skin. SK-II Men's Rejuvenating Moisturizing Cleanser does not have much foam, so it is recommended to use tools such as foaming nets and facial cleansers to achieve the purpose of full lathering, and rub out a dense and delicate foam for a better cleansing effect. Be careful not to wash your face with a towel, as it is difficult to remove dirt from the skin and can easily grow bacteria. SK-II Men's Rejuvenating Moisturizing Cleanser contains SK-II's signature ingredient Pitera, which balances oil, regulates the overall condition of the skin, sweeps away dullness, improves the stratum corneum, and moisturizes and moisturizes. The cleanser replaces the rose essence in the brand's women's cleanser with menthol and blends it with a unique sake scent for a pleasant taste that leaves the skin feeling refreshed after washing. Although it is the main amino acid, SK-II Men's Rejuvenating Moisturizing Cleanser also has a relatively high cleaning power.

3

Score

82

popularity

18304
TOP.4

Kiehl's United States

Kiehl's started as a pharmacy, whether it is natural products such as tea, honey and herbs sold in the early days, or skin, hair, body and other skin care products developed today, Kiehl's has always been based on scientific care. The men's line is an important branch of Kiehl's, and the cleansers under this line are more diverse, and continue the gentle and comfortable characteristics of the brand's products. Kiehl's Men's Total Cleansing Gel uses ALS and APG-based surfactants, which have excellent degreasing ability to effectively remove impurities. The cleansing gel is infused with menthol, orange flesh extract and lemon peel extract to provide a cool and refreshing wash, especially suitable for use after sweating. Use it early to refresh and wake up your skin, and prepare for a more thorough and comfortable shave with less irritation. The product contains a small amount of caffeine, which can reduce edema and improve tiredness to a certain extent. In addition, the rich vitamin also injects vitality into the skin, leaving the skin feeling smooth and moisturized after cleansing, and cleansed thoroughly without feeling dry and tight. Since the cleanser is gel-like, you need to add water to rub and lather, and then use it in an upward circular motion.

4

Score

80

popularity

12961
TOP.5

Boscia 博倩叶 United States

Boscia is a secondary brand developed by Fancl to expand into the U.S. market. Boscia's natural and safe skincare products are free of preservatives, mineral oils, petroleum-based surfactants, fragrances and synthetic colors, all of which contain organically grown jojoba leaf and willow orchid extracts to soothe the skin, reduce inflammation and redness, making it a good choice for sensitive skin. Boscia's Refreshing Cleansing Gel is one of its best-selling items. The product uses four amino acids such as disodium cocoyl glutamate for compounding, to build a relatively mild and safe clean system, without irritation to the stratum corneum; Citric acid, as a natural preservative, also speeds up keratin turnover. The cleanser has a colorless transparent texture with strong fluidity, and can be kneaded with a foaming net to create a rich and fluffy foam, which is easy to rinse off and feels comfortable. Polyols and hydrogenated starch hydrolysate are added to the facial cleanser to prevent dryness and tightness after washing, and have a strong moisturizing effect, which is soft and moisturizing after washing, clean and smooth. Boscia Refreshing Cleansing Gel is known for its gentleness, but it's a great cleanser that rinses off...

5

Score

79

popularity

11261
TOP.6

EltaMD United States

Elta MD is a professional cosmeceutical brand in the United States, which has been approved by the FDA (Food and Drug Administration). Elta MD is currently used by many physicians and medical clinics for burn treatment and long-term and short-term care, and its formula is safe, gentle to use, and friendly to sensitive skin. Elta MD stands for product, the Amino Acid Foaming Cleanser. The biggest highlight of this product is that it uses spontaneous foaming technology, which eliminates the need for manual foaming. Before use, make sure your hands and face are in a moist state, take the cleanser and rub it in the palm of your hand, and after 10 seconds, you can see that the foam is getting denser and denser. If you don't feel like the foam is enough, you can add a small amount of water. When washing, you can smell a faint cucumber fragrance, which is refreshing and not tight after washing, without false slip or film feeling, and the washing feeling is comfortable and excellent. It should be noted that the product is designed for extrusion bottles, and the emulsion often runs out of the extrusion mouth to form a gelatinous substance, which is slightly unhygienic. This amino acid-based cleanser uses Cocamidopropyl PG-Dimethylammonium Chloride Sodium Phosphate, which is gentle enough to reduce the amount of preservatives in the formula and is hypoallergenic. The product contains four four...

6

Score

76

popularity

18840
TOP.7

Freeplus Japan

Freeplus is a gentle skincare brand for sensitive skin, and its products are free of phenylpotassium preservatives, fragrances, UV absorbers and colorants. Freeplus Cleansing Cream has an excellent reputation, and it is the first facial cleansing product in China to popularize the concept of amino acid cleansing, with a safe formula and a very comfortable feeling of use. Freeplus Purifying Cleansing Cream uses potassium cocoyl glycinate as the main cleansing ingredient to remove facial oil, dirt, some make-up and waterproof sunscreen. The formula contains six natural plant extracts, including tangerine peel, walnut kernel and coix seed, which play a moisturizing and soothing role. Cleansers do not lather on their own, but it is still recommended to use a brush or lathering net to create a fine lather, then gently massage into the skin. The product is comfortable to wash, easy to rinse, the skin is not dry or tight after cleaning, it is not slippery, there is no film feeling, and the skin feels fresh and comfortable. This cleanser is skin-neutral, but it's kinder to sensitive and dry skin thanks to its containment of Niacin B, which strengthens the stratum corneum's defenses, and butylene glycol, which nourishes and locks in moisture in the stratum corneum. Although washing the face...

7

Score

75

popularity

18553
TOP.8

G.F. Gough Shanghai

Gough is the first professional men's care brand in the domestic market, and it is also the current leader in the industry. Gough cleansers are abundant, but the formulas are similar, basically soap-based facial cleansers, with strong cleansing power, but mildness needs to be improved. The Moisturizing Cleanser is a best-selling product from Gough, with a thick white balm that creates a rich, creamy lather. This product focuses on hydration and moisturizing, containing extracts such as Vitex Fruit, Locking Pendus, Goji Berry Fruit, etc., which can effectively improve the skin's ability to moisturize and lock in moisture, regulate the skin's water and oil balance, and reduce the problems caused by long-term dryness. The product cleanses thoroughly and leaves the skin fresh and smooth after washing, but dry skin may feel tight and should be applied as soon as possible. The price of the Moisturizing Cleanser is 45 yuan/80ml, which is more cost-effective, and users can also use the same series of Constant Moisturizing Refreshing Moisturizing Lotion and Constant Moisturizing Moisturizer for better results. The Energizing Cleanser is an amino acid surfactant cleanser that is suitable for all skin types and is friendly to sensitive skin. Weakly acidic amino acid cleansing ingredients can wash away facial impurities, warm...

8

Score

72

popularity

17917
TOP.9

Nivea Germany

Nivea takes the route of cheap big bowls, aiming at the mass market, and is a men's skin care brand with a fairly high penetration rate in China. Nivea has a wide range of products in major supermarkets, but most of the soap-based cleansers on the shelves are pure soap-based cleansers, and long-term use of soap-based cleansers will cause some damage to the sebum film. It is recommended to buy Nivea Comfort Moisturizing Cleansing Gel, which uses SLES to combine amino acid surfactants, which are characterized by strong degreasing power. It is free of colorants, alcohol and mineral oil, and can be used on sensitive skin. The panthenol and vitamin E derivatives added to the cleansing gel are the nourishing moisturizers of the skin, which play the role of moisturizing and locking in moisture; Maltodextrin has good permeability and absorption, which can reduce skin irritation caused by other acids; Plant extracts such as chamomile and North American golden plum have certain soothing, anti-allergic and anti-inflammatory effects. The Cleansing Lotion has a general washing sensation, a slightly viscous texture, and a slightly heavier flavor of fragrance, which some users may not be able to bear. After washing, the skin is slightly slippery, but it is still clean and comfortable, not dry and tight. Another men's hydra-active deep moisturizing cleansing gel is added with cocoyl...

9

Score

70

popularity

11706
TOP.10

L'Oréal Paris France

L'Oréal is positioned as a mass cosmetics brand, and its men's line is much richer than most brands, and it is launched more frequently. L'Oréal's products are priced in a friendly manner, and they do not lose the strong scientific research strength of large groups, and have a very high cost performance. L'Oréal men's facial cleansers mostly use soap-based or SLES compounds with amino acids or betaine, and their high cleansing power is their most prominent feature, so don't try it for sensitive skin. Volcanic Rock Oil Control Acne Cleansing Balm is a popular item in the men's collection, with kaolin and perlite ingredients giving the product a super oil absorption ability, removing impurities from the skin and achieving first-class oil control results. In addition, salicylic acid is added to the cleansing balm, which can effectively reduce the symptoms of acne, and peppermint leaf extract also fills the skin with a cool and refreshing feeling. Volcanic Rock Oil Control Acne Cleansing Balm is suitable for oily skin and acne-prone skin, due to its strong cleansing power, dry skin often occurs after washing, and it needs to be hydrated immediately. This cleanser is not recommended for frequent use, it can be used 1-2 times a week. For dry skin, you can choose L'Oréal Water...

10

Score

67

popularity

10603
TOP.11

uno Wuno Japan

UNO is a Shiseido brand for men, and its product line includes a skincare line and a personalized hair line. UNO cleansers are fragrance-free and colorant-free, but because they are soap-based cleansers, they have strong cleansing power and should be used with caution for dry and sensitive skin. UNO facial cleanser is mainly divided into three types: black, green, and blue, which correspond to the three effects of oil control and acne control, hydration and moisturizing, and scrub and exfoliation. The black version is also called activated charcoal oil-absorbing facial cleanser, natural black charcoal can absorb oil and dirt in the skin to achieve a strong oil-removing effect; Rich in minerals and trace elements, it can penetrate deep into the skin and remove dead skin cells. The cleanser can rub out a dense and rich foam, and the cleansing power is very considerable, but the washing feeling is average, although the skin is cool and refreshing after washing, there is also an uncomfortable tightness that needs to be replenished immediately. This cleanser is only recommended for users with healthy oily skin, but it is important not to use it regularly. The blue facial cleanser is mainly aimed at acne, acne, acne and other skin problems caused by oil secretion.

11

Score

63

popularity

8462

Brand Included Brand Claim

List of related product brands

A list of the most popular men's cleansing brands

1 18840
EltaMD

Elta MD is a professional cosmeceutical brand in the United States, which has been approved by the FDA (Food and Drug Administration). Elta MD is currently used by many physicians and medical clinics for burn treatment and long-term and short-term care
2 18553
Freeplus

Freeplus is a gentle skincare brand for sensitive skin, and its products are free of phenylpotassium preservatives, fragrances, UV absorbers and colorants. Freeplus Purifying Cleansing Cream has an excellent reputation, and it is the first facial cleansing product in China to popularize the concept of amino acid cleansing
3 18304
SK-Ⅱ

SK-II is synonymous with cutting-edge technology in the industry, and its core ingredient, Pitera Live Cell Yeast Extract, is considered a brand legend. SK-II's cleanser is already a classic in the skincare world, and the men's cleanser continues its formula with amino acid surfactants, gentle and comfortable for skin piercing
4 17917
G.F. Gough

Gough is the first professional men's care brand in the domestic market, and it is also the current leader in the industry. Gough cleansers are abundant, but the formulas are similar, basically soap-based facial cleansers, with strong cleansing power, but mildness needs to be improved. Moisturizing cleanser
5 14380
Biotherm

Biotherm was one of the first brands to launch men's skincare products and has more than 30 years of experience. Biotherm Men's Cleansers are available in a wide variety of soap-based amino acids and betaine-based surfactants, which ensure excellent cleansing
6 12961
Kiehl's

Kiehl's started as a pharmacy, whether it is natural products such as tea, honey and herbs sold in the early days, or skin, hair, body and other skin care products developed today, Kiehl's has always been based on scientific care. The men's series is an important branch of Kiehl's, the department
7 11706
Nivea

Nivea takes the route of cheap big bowls, aiming at the mass market, and is a men's skin care brand with a fairly high penetration rate in China. Nivea has a wide range of products in major supermarkets, but most of the ones on the shelves are pure soap-based cleansers, and long-term use of soap-based cleansers will cause a sebum film
8 11261
Boscia 博倩叶

Boscia is a secondary brand developed by Fancl to expand into the U.S. market. Boscia's natural and safe skincare products are free of preservatives, mineral oils, petroleum-based surfactants, fragrances and synthetic colors, all of which contain organically grown jojoba leaves and willow orchids
9 10603
L'Oréal Paris

L'Oréal is positioned as a mass cosmetics brand, and its men's line is much richer than most brands, and it is launched more frequently. L'Oréal's products are priced in a friendly manner, and they do not lose the strong scientific research strength of large groups, and have a very high cost performance.
10 9436
LAB SERIES

Langshi is not only the world's first professional men's care brand, but also a frontrunner in the industry. The product line is simple and straightforward, and the single product does not make enough gimmicks with complex effects, but directly indicates its main role, which is convenient for users to buy and choose. Langshi's cleansing products also
11 8462
uno Wuno

UNO is a Shiseido brand for men, and its product line includes a skincare line and a personalized hair line. UNO cleansers are fragrance-free and colorant-free, but because they are soap-based cleansers, they have strong cleansing power and should be used with caution for dry and sensitive skin.

2025 Men's Cleansing Brand Ranking

LAB SERIES United States

Biotherm France

SK-Ⅱ Japan

Kiehl's United States

Boscia 博倩叶 United States

EltaMD United States

Freeplus Japan

G.F. Gough Shanghai

Nivea Germany

L'Oréal Paris France

uno Wuno Japan

List of related product brands

A list of the most popular men's cleansing brands

EltaMD

Freeplus

SK-Ⅱ

G.F. Gough

Biotherm

Kiehl's

Nivea

Boscia 博倩叶

L'Oréal Paris

LAB SERIES

uno Wuno

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