List of product brands > Personal care > Body care > Anti-itch topical products > Ranking of anti-itching topical product brands Updated: 2025-02-21

2025 Anti-itch Topical Product Brand Ranking

【2025 Antipruritic Topical Product Brand Ranking】Relying on the big data of the whole network, the brands of anti-itching topical products selected according to the brand awareness, brand strength, word-of-mouth evaluation and sales popularity of anti-itch topical products (in no particular order): Cortizone 10, Gold Bond, Wubi Di, Kowa Xinghe Pharmaceutical, Benadryl, Aveeno, Mentholatum Mentholatum, Fenistil, After Bite, If you are looking for what brand of anti-itch topical products are good? This anti-itch topical product brand ranking list is for your reference only.

TOP.1

Cortizone 10 United States

Cortizone 10 is the most well-known over-the-counter anti-itch brand in the North American market, originally owned by Johnson & Johnson, in 2006 by Chattem, one of the top five over-the-counter drug manufacturers in North America, and in 2009, Chattem was acquired by Sanofi, the world's third largest pharmaceutical company at the time, and Cortizone 10 was also included in Sanofi. After being acquired several times, Cortizone 10 still performs well in the market, ranking first in the North American market with a market share of 21.4% in 2018. However, Cortizone 10 has not yet entered the Chinese market, and users who need it can only go through overseas shopping and purchasing channels. At present, anti-itch products are mainly used to treat mosquito bites, and the most well-known wind oil essence, cool oil, and flower water are mainly used to stimulate menthol and absorb heat from alcohol volatilization to bring a cool feeling, similar to a short anesthesia, but to divert people's attention, and can not really stop itching. Mainstream products in developed countries in Europe and the United States mostly use steroids, antihistamines, or local anesthetic ingredients, according to the MSD Manual,...

1

Score

87

popularity

13429
TOP.2

Gold Bond United States

Gold Bond is also Chattem's anti-itch brand, second only to Cortizone 10 in the North American market. According to Statisti's statistics, Gold Bond's sales in the U.S. market reached $41.5 million in 2018, with a market share of 7.2%, ranking third in both sales and market share. Gold Bond and Cortizone 10 share both Chattem brands, but they are not the same. Cortizone 10 only focuses on over-the-counter anti-itch products, while Gold Bond has a broader business, with body care products such as shampoo and shower gel accounting for the majority of the business, and anti-itch products accounting for only about one-third of the business. Although the proportion of anti-itch products has declined today, it has not stopped Gold Bond from becoming a leader in over-the-counter anti-itch products, after all, Gold Bond started as an anti-itch product and has been involved in the field since 1882, when the main product ingredient was menthol, and today the active ingredient of its products is one of the safest local anesthetics available: Pramoxine hydrochloride. The mechanism of action of pramocaine hydrochloride is achieved by reducing...

2

Score

86

popularity

14621
TOP.3

Incomparably dripping Japan

The century-old Ikeda Mojodo is the leader in Japan's mosquito bite anti-itch products industry, accounting for half of the Japanese OTC topical drug market, and its products have the largest market share in Hong Kong, Macau, Taiwan, Malaysia, Singapore and other countries and regions. Ikeda Mofan Tang has a wide range of products, including incomparable drops, incomparable creams, powerful incomparable creams, baby eczema creams and creams, which are familiar to Chinese consumers, including solutions and ointments, suitable for children and adults, the most popular of which is Incombi Drip, which is now the most prestigious mosquito bite anti-itch topic, which has become a household name in Chinese mainland and is one of the most popular products for overseas shopping and daigou. Wubi Drip can be said to be the hottest mosquito bite anti-itch topical product today, but because it is a drug, imports are restricted, so fakes are rampant in the Chinese market. The announcement published on the official website of Ikeda Moundo also shows that it has not entered the Chinese mainland market, nor has it authorized agents in Chinese mainland, and all products are produced in Toyama Prefecture, Japan.

3

Score

85

popularity

16794
TOP.4

Kowa Xinghe Pharmaceutical Japan

Kowa Pharmaceutical, a subsidiary of Kowa Co., Ltd., only produces OTC drugs, and today Kowa has taken up half of the OTC drugs that are common in Japanese pharmacies. Una kowa, an anti-itch product in Japan, is a Class 2 drug, with a total of 9 products, and its formula is simple and clear, using steroids, local anesthetics and antihistamine ingredients to achieve the purpose of anti-itching and anti-inflammatory. Among these 9 anti-itch products, NEW UNA KOWA COOL is the leading Hua Dan, liquid bottle dosage form, the main active ingredients are diphenhydramine hydrochloride and lidocaine (Lidocaine), using antihistamine ingredients and local anesthetics to fight against the enemy, the anti-itching effect is better, and menthol and camphor are added, the skin feels cool when used, the experience is better, and the price is the cheapest in the whole series. 30ml is about 30 yuan, and 55ml is priced at less than 50 yuan. Another best-selling model, UNA KOWA COOL PUNCH, has the same ingredients as NEW UNA KOWA COOL, but the lidocaine content is doubled, the paralyzing effect is more pronounced, and the touch will be touched.

4

Score

84

popularity

15927
TOP.5

Benadryl United States

In the North American market, Benadryl is the fifth-largest over-the-counter drug brand, and its products are a household name in the North American market, with a market share of 7.9% in 2018 for over-the-counter anti-itch products, second only to Cortizone 10. Originally owned by pharmaceutical giant Pfizer, Benadryl was acquired by Johnson Johnson, the world's largest pharmaceutical company, and became the first antihistamine brand to go on the market, and its full line of products is among the best in the United States. Benadryl mainly produces antihistamines such as diphenhydramine hydrochloride, compared to other brands, Benadryl's products are too simple, although they have good anti-itching ability, but the product has fewer additional functions, the humectants in the ingredients are only glycerin or cetyl alcohol, and are not suitable for itching caused by dryness or eczema. As mentioned earlier, antihistamines mainly work through internal administration, by preventing the body from producing histamine in the process of allergic reactions to relieve discomfort, to achieve the purpose of relieving itching and swelling, although the external effect is slightly worse than hormones and anesthetics, but still a professor of dermatology at the State University of New York...

5

Score

82

popularity

17112
TOP.6

Aveeno United States

Aveeno is one of the top three skin care and hair care brands in North America by market share, originally a division of the SC Johnson Group, manufactured by SC Johnson Laboratories and acquired by Johnson & Johnson in 1999, and is now one of Johnson & Johnson's most important care brands, with its infant care products ranking second in the United States and most well-known to Chinese consumers. Aveeno's main business is daily toiletries such as shampoo, shower gel, and body lotion, and anti-itch products can only be regarded as its side business, but the product strength is still very strong, and it has been recommended by the Mayo Clinic, which has been ranked No. 1 in the United States for 60 consecutive years, and was certified by the American Eczema Association in 2009, and occupied 5.9% of the market share of topical anti-itch products in the United States in 2018, ranking fourth. Aveeno's products can be divided into two series: eczema itch relief and mosquito bite itch relief, of which the eczema series is its specialty, there is a hand cream and two body lotions, all of which are based on colloidal oats or oat extracts, both with relatively large capacities (5oz, 11oz), suitable for home use, and the price is within $10. Its texture is a creamy cream, with strong occlusiveness...

6

Score

81

popularity

11344
TOP.7

Mentholatum 曼秀雷敦 United States

Mentholatum is the most well-known lipstick brand among Chinese consumers, for Chinese consumers, Mentholatum is more like a Japanese brand, with a strong Japanese drug color, but its origin is actually in the United States, only in 1988 after it was acquired by the Japanese Rodun to become a Japanese brand, so that many people still think that Mentholatum is an American company. Mentholatum is divided into two major segments, the United States and Asia, the product lines of these two regions do not coincide, which is equivalent to two independent companies, Rohto is only directly responsible for the Asian business, and the anti-itch products also belong to the Asian sector. Mentholatum has always given the impression that it only sells lipstick, but in fact, its daily chemical product line is very complete, and even anti-itch products are involved, and Mentholatum is inseparable from anti-itch products, which was launched in 1894 with peppermint oil and petroleum jelly (glycerin) as the main ingredient, and is still sold today, and is extremely popular. However, although it is under the banner of relieving itching, its effective ingredients are camphor and menthol, which are similar to ordinary wind oil essence, which can only play a temporary paralyzing effect, and does not have...

7

Score

80

popularity

7503
TOP.8

Fenistil Germany

Fenistil is a well-known brand of topical antipruritic products in Germany, belonging to the world's third-largest pharmaceutical company GlaxoSmithKline (GSK), and has the largest market share in the field of over-the-counter topical antipruritic products in Germany. In terms of topical products, Fenistil only has three products: Fenistil Gel, FeniHydrocort Creme, and Fenistil Khl Roll-on, which are gel, cream and liquid roll-on, which are also common dosage forms for most anti-itch topical products, where creams and ointments have better lasting results, while gels and liquids (including sprays) have a faster onset of action. Fenistil Gel is one of the most popular products among consumers, the main ingredient is 1% DiMethindene Maleate, which is an antihistamine in the form of a gel, which can quickly sink into the skin, is not easy to peel, has a faster onset than the ointment formulation, but is slightly less durable, and can treat mosquito bites and sunspots when applied topically. However, as mentioned above, oral administration is the main mode of action of antihistamines, and the effect of topical use cannot avoid the shortcomings of limited effect. FeniHydrocort is a cream with hydrocortisone (H...

8

Score

77

popularity

10093
TOP.9

After Bite United States

After Bite is an American brand of outdoor mosquito bite anti-itch products, which has been the sales champion in the field of outdoor anti-itch products for many consecutive years, and the products have also been recommended by authoritative review websites such as Bestreviews. After Bite's anti-itch products are known for their mildness, mainly for infants and young children, a total of 5 models, of which Advanced Formula (dark green) and Kids (purple) are mainly composed of 5% sodium bicarbonate (NaHCO3), claiming that it can neutralize the acid secreted by mosquitoes through alkaline substances (sodium bicarbonate), and then eliminate the itching pain after biting. In fact, the anticoagulant in mosquito saliva is an exogenous substance, once it enters the human body, the immune system will immediately respond and release histamine, an appropriate amount of histamine can protect the human body, but everything is too much, because histamine is the main itching medium in the human body, once it is excessive, it will stimulate the nerve endings in the skin and bring itching. Once histamine is produced, weak alkaline substances cannot remove it, so the market...

9

Score

76

popularity

10816