Aveeno is one of the top three skin care and hair care brands in North America by market share, originally a division of the SC Johnson Group, manufactured by SC Johnson Laboratories and acquired by Johnson & Johnson in 1999, and is now one of Johnson & Johnson's most important care brands, with its infant care products ranking second in the United States and most well-known to Chinese consumers.
Aveeno's main business is daily toiletries such as shampoo, shower gel, and body lotion, and anti-itch products can only be regarded as its side business, but the product strength is still very strong, and it has been recommended by the Mayo Clinic, which has been ranked No. 1 in the United States for 60 consecutive years, and was certified by the American Eczema Association in 2009, and occupied 5.9% of the market share of topical anti-itch products in the United States in 2018, ranking fourth.
Aveeno's products can be divided into two series: eczema itch relief and mosquito bite itch relief, of which the eczema series is its specialty, there is a hand cream and two body lotions, all of which are based on colloidal oats or oat extracts, both with relatively large capacities (5oz, 11oz), suitable for home use, and the price is within $10. Its texture is a creamy cream, with strong occlusivity, emphasizing moisturizing properties, relieving itching by soothing moisturizing, and the skin feels oily and slightly heavy, suitable for dry skin or winter use.
The Mayo Clinic believes that moisturizing is the first priority in daily prevention, moisturizing the skin at least twice a day, which can relieve itching to a certain extent and greatly reduce the production of new eczema.
However, eczema series products are mainly aimed at eczema and some allergic symptoms, and are ineffective against the itching caused by mosquito bites, so 1% Hydrocortisone Anti-Itch Cream and Anti-Itch Concentrated Lotion are needed. The main ingredient of 1% Hydrocortisone Anti-Itch Cream is 1% Hydrocortisone cream, which is basically the same as Cortizone 10's best-selling Anti-Itch Creme.
It is worth mentioning that Anti-Itch Concentrated Lotion is a product, the main ingredient is 1% pumocaine hydrochloride and 3% calamine lotion, the former is a local anesthetic, the latter is composed of zinc carbonate, zinc oxide and glycerin, this mixture of zinc carbonate and iron oxide is very effective for relieving itching caused by mosquito bites and poison ivy, oak and sumac, and is a commonly used anti-itch astringent product in dermatology, but it is more irritating to broken skin, and special attention needs to be paid when using it. 118ml is priced at about 100 yuan, which is still relatively cost-effective.
