LUSH United Kingdom
As a niche bath product, bath bombs are rarely involved in common daily chemical brands on the market, while professional brands and fragrance brands with natural and handmade selling points occupy the mainstream. LUSH was the first to launch the scented color bath bomb in 1989, and later developed a series of products with glitter, petals and other decorative objects, is one of the representative brands of fun toiletries, and is also the world's best-selling bath bomb brand. LUSH mainly sells a variety of colorful and food-scented toiletries and cosmetics, all of which are handmade with vegan formulas and plant extracts. In LUSH retail stores, soaps, bath bombs and other products are laid out in bamboo baskets like fruits and vegetables, and the aroma of plants is mouth-watering. The purchased goods will only use simple packaging, and the packaging of the bath bomb is only a layer of unsealed tissue paper, although it is environmentally friendly, the bath bomb is large in size, loose in texture and easy to break, not suitable for long-distance carrying and mailing, and the aroma is easy to lose. LUSH has opened nearly 1,000 stores around the world, and because the brand refuses to conduct animal testing on its products, it is not in line with the domestic regulations on cosmetics.
