Dr. can have a very high position in the field of outdoor optics, and is currently a relatively complete brand of outdoor optics product lines, including telescope rangefinders, binoculars, scopes and night vision devices. Among them, the product line of telescopes covers a wide range, with 14 series of binoculars alone. The products are produced according to American standards, and have been a long-term supplier to the U.S. and Canadian militaries, but the price is only a quarter of the similar products of international brands, and the most expensive binocular rangefinder is only 700 US dollars, so Dr. can be ahead of other well-known brands in the market share of sports optics for a long time.
 
In the selection of the best hunting binoculars in 2019 by Archery Choice, a well-known hunting product evaluation website, in addition to Nikon Monarch and Action Extreme as the preferred models, the products of the Falcon, Powerview, Legend and other series of Bo Neng are all recommended alternatives, which shows that Bo Neng binoculars have strong universality. Therefore, for consumers who are not in a budget and cannot buy top brand products such as Swarovski, Zeiss, and Leica, Dr. can be a more realistic choice.
 
From the perspective of the product layout of Bo Neng, its pricing strategy is biased towards mass consumption, focusing on the low-end market, and there are relatively few high-end models. The price range of 1,000 to 3,000 yuan is dominated by the two series of trophies and classics, the legendary series should be priced at 3,000 to 7,000 yuan, and the elite series is deeply rooted in the price range of 7,000 to 10,000 yuan. In addition to the above four main series, Dr. Neng also subdivides the series of peripheral products according to the needs of viewing, bird watching, military, autofocus, waterproof and other scenes, and the price of such products is mostly concentrated below 1500 yuan, taking into account the entry novice or ordinary users with little professional needs.
 
The trophy series is the most classic and the best-selling telescope series of Bo Neng, which has maintained the sales champion of high-definition telescopes in the world for three consecutive years from 2010 to 2012, and its single product market share is as high as more than 50% of the telescopes of this level in the United States. In fact, the trophy and legend series are the same products, and the coating and lens are exactly the same, but the trophy is the main sales style, and the sales volume is better, and the number on the market is larger.
 
The top series of Bosch is elite, using multi-layer full coating with XTR coating technology, each mirror can achieve 99.7% light transmittance, PC-3 chemical coating technology can reduce the generation of color aberration, Rainguard HD mirror technology and anti-fog design can resist bad weather, 100% waterproof. It is worth noting that in this series, the Elite ED with a ridge prism structure costs 9,800 yuan, while the Elite Custom with a traditional Paul-style prism structure costs 3,980 yuan.
 
It should be noted that elite, trophy, legend, view and other series of products can be purchased on the domestic e-commerce platform, but the series of models are not as complete as the official website.