Barbie is a doll created by Rose Handler in 1959 and belongs to Mattel, one of the world's largest toy manufacturers. Barbie is the most well-known and best-selling doll of the 20th century, and there are trillions of Barbie dolls popping in girls' rooms around the world. Because it is so popular with girls, the classic Barbie image is also integrated into various peripheral derivative products, such as the school bag printed with the image of Barbie.
 
In terms of the performance of the quality of the school bag, Barbie behaves decently, and the polyester fabric is treated with water-repellent treatment, which can properly prevent water droplets from entering the inside of the school bag. Compared with many soft schoolbags on the market, Barbie schoolbags are lighter, generally between 580-770g, and have more compartments, which can hold a lot of items, which is relatively more in line with the actual needs of domestic students. However, similar to Disney school bags, Barbie does not pay attention to the optimized design of the shoulder and back of the school bag, and if it is burdened for a long time, it will be more burdensome on the body and the comfort is not good.
 
In the 2018 list of the top 150 global licensees, Mattel's retail sales of licensed merchandise were only $2 billion, ranking 33rd. Because unlike Disney, which has a huge IP image to choose from, Barbie products are only suitable for girls. Therefore, in terms of school bag style, Barbie has made corresponding designs for children of different ages, such as bright and bright colors, bows and flower elements are relatively more suitable for young school children, and middle and senior students are more suitable for simple print pattern styles. The price of Barbie schoolbags is around 140-190 yuan, which is an affordable choice for girls who want to change the style of their schoolbag from time to time.