Korea's famous ready-to-wear E· Founded in 1980, LAND Group was the second largest retailer in South Korea with a global presence in Asia, Europe and the Americas with a portfolio of 60 brands. E· LAND entered the Chinese market in 1994 and currently operates more than 40 brands in China, with more than 7,000 stores in more than 100 large and medium-sized cities across the country.
 
E· LAND KIDS entered the Chinese market in 2003, the brand is positioned for children aged 5-13, providing American classical casual style clothing and related goods. There are four series of its schoolbag products, all of which are made of polyester fiber (polyester), which is strong and not easy to deform, but compared with the nylon fiber commonly used in fabric schoolbags, the abrasion resistance of polyester is slightly insufficient, and the feel is hard and the touch is average. In addition, E· The LAND KIDS children's bag lacks a dedicated spine and back protector design, but the back of the bag is made of mesh fabric with an H-shaped distribution for ventilation. There are many compartments in the school bag, which is convenient for children to place different school supplies.
 
Due to the brand's positioning of the American classical casual style, the design of the schoolbag is mainly simple, with red and navy blue to choose from, and with classic checks. Each series has a slightly different look and detail, with the Classic series having a classic styling and the SMART series having a removable USB charging design, but this feature is not very necessary for children. The front of the MOULD molded series of school bags has stripes pressed out of synthetic leather, and the LUGGAGE quality trolley series is a trolley type schoolbag, with two sliding wheels on the left and right sides of the rear, but if the schoolbag is full of items, it is not convenient for children to drag the trolley up and down the stairs, and unilateral force is easy to cause uneven force, so it is not recommended to buy a trolley type schoolbag.
 
E· If the child is older, it is recommended to buy a EKAK7F714N or EKAK8F713D school bag, and the widened and thickened U-shaped shoulder strap increases the shoulder stress area, which can effectively decompose the load-bearing pressure and prevent it from slipping.
 
E· Although LAND KIDS children's schoolbags are not as comfortable as professional children's spine protection schoolbags in Germany and Japan, the lack of safety reflective strip design also makes it relatively inferior, but its price is more affordable, and the appearance is youthful and simple, generally between 300-500 yuan.