KOKUYO was founded in 1905 as paper products, and it was not until 1930 that it began producing and selling stationery, and it has won several Good Design Awards from Japan. KOKUYO is a household name in Japan, especially for its 1975 Campus notebook, which sold more than 2.8 billion copies by the end of 2015. Not only is it very popular in Japan, but it has also gained many loyal customers after entering the Chinese market in 2005.
 
KOKUYO's rigid school bags were created in collaboration with the parenting magazine Anfuan, and after surveying 300 mothers, we developed and manufactured school bags that better meet the needs of their children. The body of the schoolbag is made of scrap-resistant and rainproof artificial leather PU, and the inner layer is equipped with a resin plate to enhance the strength of the schoolbag and play a certain supporting role, and at the same time, the overall force can be distributed to the shoulder and back muscles to prevent the schoolbag from squeezing the spine. In addition, the back of the bag has a thickened sponge, which is soft to the touch, and the curve fits the curve of the spine for a comfortable carry.
 
In response to the fact that the weight and small capacity are common in Japanese hard school bags, KOKUYO has widened the inner width of the original school bag from 23.5cm to 25cm, increased the capacity by 30%, and controlled the weight to about 1000g, which is lighter than the 1200g Seiban school bag. KOKUYO also attaches an inner divider to the bag to secure the books, and the partition is divided into two ends of different sizes, which can be used according to the number of books, and can also be used to fit items such as sportswear and lunch boxes.
 
The price of this hard schoolbag is close to 4,000 yuan, although it is twice as much as the Scout schoolbag, but it is not as good as Scout and Yikebao and other professional spine protection schoolbags in terms of protection function and practicality. However, the sliding lock function on the one-touch lock is convenient and easy to use, the PU leather texture and simple design make it more textured, and the lining is pasted with cute or cool design shapes, so that children do not feel aesthetic fatigue even if they use it for a long time.
 
Although the hard school bag is beautiful, it is not always in line with the actual schoolwork situation of most public school students in the country, so KOKUYO has launched a soft fabric school bag, which is mainly made of nylon and polyester materials, which is strong and wear-resistant, and weighs about 600g. Although the spine is not concave like a hard bag, it can be fixed with a buckle on the chest, so that the bag is not easy to fall back due to weight, which increases the burden on the shoulders.
 
In addition, the fabric bag has multiple compartments and can be expanded by up to 7 cm in width, making it easier for students to pack more school supplies. There is a raincoat storage pocket on the front of the bag, a telescopic spring-loaded lobster buckle traffic card sleeve on the side of the shoulder strap, and a reflective strap design to ensure the safety of children. It has different specifications of large and small sizes, suitable for students of all grades, and the price of about 200 yuan is quite cost-effective. KOKUYO already has an online purchase channel in Japan, which is very convenient to purchase.