List of product brands > Clothing, shoes and bags > Clothing and accessories > Men's underwear > AIMER MEN men's underwear Updated: 2025-02-20

AIMER MEN

Overall scoring
77
Word-of-mouth ratings
8.8
Popularity index
16300

How about AIMER MEN men's underwear brand introduction

Skinny boxer box recommendations: NS23V81, NS23S11, NS23S12

Briefs recommendation: NS22U81

Founded in 1993, AIMER MEN is a men's underwear brand under Aimer Group, which has a well-known reputation in the field of underwear in China, with brand counters all over mainstream shopping malls in major cities. Aimer Group was initially known to consumers for producing high-quality women's underwear, and since 2004, it has successively launched more than 10 brands with different style orientations and related product lines to meet the diversified needs of consumers of different genders and ages, such as La Clover, a high-end underwear brand for young people, Aimei, a creative home furnishing brand, as well as "Aimer Kids" and "Aimer Sports".

Earlier, the brand image of AIMER MEN was more mature, and the main consumer target was middle-aged men, but in recent years, there has been a trend of younger people. In the panty category, briefs, skinny boxers and loose-fitting boxers are all involved.

In terms of fabric selection, most of Mr. Aimer's underwear is mainly blended with cotton, modal and spandex, compared with pure cotton and pure modal style, it can better ensure the basic elasticity of underwear, the overall wear is comfortable and not easy to deform, and the price is mostly concentrated within 200 yuan. Mr. Aimer has a wide variety of underwear styles, in addition to low-key and simple basic solid color briefs and tight boxers, there are also some fashionable waists and creative prints printed on the logo, and the printed style is more lively.

"U-SPACE Panty" is a new series launched by Mr. Aimer in 2019, which is made of a blend of 77% nylon and 23% spandex. In terms of exterior design, U-SPACE adopts eye-catching printing patterns, and the style is fancy, and the price of each piece is 480 yuan, which is on the high side.