One of the world's largest lingerie manufacturers, Shuya grew so rapidly that it became an international company in the early 20th century, and in 2011, it was acquired by the Israeli consortium Delta Galil.
Compared with other fashion underwear brands, Shuya's biggest advantage is that it has its own fiber fabric R&D center and direct factory, and is an underwear enterprise covering the whole industry chain, and its production standards and product quality are incomparable with ordinary brands.
On the one hand, although it is not as serious and calm as Zimmerli and Hanro, it is not as exaggerated and frivolous as many trendy brands, and the color choice is more bold, but the texture design is still simple and generous.
Shuya has sales channels on major domestic e-commerce platforms, but the products are not so comprehensive, only skinny boxers and briefs are sold, and loose boxers and thongs are not available in domestic official channels for the time being.
In terms of materials, Shuya is not as single as C-IN2, and will choose fabrics according to the characteristics of different materials, in addition to common fabrics such as Pima cotton, combed cotton, Lenzing Modal, Shuya's original Shumei cotton is also very popular with consumers, among which the Boya series of modal.
Modal is made from recycled fibers extracted from beech wood, and although some people call it "not natural enough", in essence, pure natural is just a literary word and does not have much practical value in terms of product performance itself, in fact, modal is not inferior to cotton in many aspects.
Modal is better at shape retention, the strength of the dry state and wet state is slightly stronger than ordinary cotton, even in the traditional advantages of cotton fabrics - water absorption and moisture removal, modal is not false at all, water absorption and moisture removal speed is 1.5 times that of ordinary cotton, that is, in the subjective test of underwear comfort, modal underwear is slightly better than cotton underwear.
But in the same way, the elasticity of modal is also poor, and it is easy to fleece, so Boya mixes Modal with 7% spandex to improve elasticity and enhance comfort, but for the vast majority of users, the price is as high as 465 yuan, and Boya is obviously not the first choice.
For this part of the user, Shuya 35/15543T may be a more suitable choice, the product blends 74.5% modal with 17.5% viscose and 8.3% spandex, enhances the friction between the fibers, thereby reducing modal fiber movement, solves the problem of modal fleece, and achieves a balance in durability, water absorption, elasticity, and the price of 120 yuan also gives 35/15543T a very high cost performance.