推荐系列：Fairy original、Fairy Cleancare、Fairy Cleanfresh、Fairy Antibacterial
 
Fairy dish soap enjoys an absolute hegemony in Europe, with a market share of more than 60%, more than 50 years of sales time and classic green packaging, making Fairy not only synonymous with dish soap, but also a popular entertainment label in film and television works such as the BBC British drama Life on Mars.
 
Fairy's combination of detergency and mildness is Fairy's forte, and has been unanimously recognized by Hong Kong CHOICE magazine and Öko-Test in Germany. Several of its products are made with 15%-20% anionic surfactant and 5%-10% zwitterionic surfactant, which can still exert excellent cleaning power in hard water, and can deal with fruit and vegetables, baby products and plates, and even the hard surface of the kitchen with oil. And all of its products have a pH value of 7 and are neutral in acid and alkali, so even if they are not hand care series, they are extremely gentle on the skin of the hands.
 
Fairy is a concentrated formula that washes a pool of dishes with just a few drops. The original has received numerous accolades as the most classic version, and the new Original Platinum is 3 times more detergenious than the former, and both smell fresh. The decontamination efficiency of the other series is basically the same as that of the Original, but the focus is different in terms of user experience. Cleancare adds a handcare formula with two scents of aloe vera and rose, Cleanfresh has a more fragrant scent, pomegranate, apple and citrus notes are refreshing and pleasant, and Antibacterial antibacterial version adds eucalyptus oleole, which has a cool scent of spiky eucalyptus leaves with a bit of camphor smell, strong but not long-lasting, and has a certain anti-mildew and antiseptic effect.
 
At present, Procter & Gamble has not introduced Fairy to China, and can only be purchased through overseas shopping or purchasing agents, with 433ml priced at 25-38 yuan, and some series are sold in 1050ml large-capacity packs, with prices above 60 yuan. Although the price of a single product is higher than that of most Chinese brands, the concentrated formula is extremely economical, and even stubborn oil stains do not need to be overdosed with dish soap, and only need to reduce the amount of water to increase the concentration or increase the soaking time, which is actually more cost-effective in terms of the number of times it can be used.
 
It is worth noting that concentrated dish soap usually needs to be soaked before washing, and Fairy is a low-foaming formula with less foam after dilution, but this does not mean that its detergency is low, but it may be different from the habits of Chinese people for many years, and you need to be psychologically prepared before buying.