Dyson became the leader of the UK household vacuum cleaner industry in just four years, and after entering the Chinese market, despite the high price, it still captured a large audience. The success of Dyson vacuum cleaners is based on deep R&D capabilities and insight into user needs, and its high-speed digital motor and long-life battery technology for handheld vacuum cleaners have always been ahead of other brands. Zhongyikang monitoring data shows that in the first half of 2018, Dyson vacuum cleaners ranked fifth in retail sales in China, but retail sales ranked second, and the market performance was very good.
 
The main price range of handheld vacuum cleaners on the market is more than 2000 yuan, and Dyson is an absolutely strong brand in this range. At present, Dyson mainly promotes V7, V8, V10 and the newly launched V11 series in China, with prices ranging from 2,000 yuan to 5,500 yuan. Each Dyson series is available in different versions, with the main difference being the accessories. Taking V10 as an example, in terms of electric main suction heads, the Fluffy version and the Motorhead version are equipped with soft velvet roller tips and direct-drive suction tips respectively, while the Absolute version has both, and the price is 500-1000 yuan higher. Overall, the newer the series, the stronger the suction power of the digital motor it carries, and the battery life of the vacuum cleaner has also been greatly improved, but the charging time and dust box capacity have not changed much.
 
Before the launch of the V10 and V11, the V8 Absolute, priced at about 4,000 yuan, was invincible in the authoritative evaluation, and its cleaning performance was recommended by the American "Consumer Reports" with full scores, and the Hong Kong Consumer Council ranked it as the first handheld vacuum cleaner. The V8 Absolute not only excels when it comes to floor and carpet cleaning, but also provides effective control of fine dust and dirt particles. A highlight is the direct-drive tip, which has a built-in motor in the brush bar that drives a rigid nylon brush bar and soft carbon fiber bristles to remove dirt and hair from hygienic corners. In terms of details, the LED battery indicator is also more intimate. At present, the official website has removed the V8 Absolute, consumers can buy the same series of V8 Fluffy, the price is about 500 yuan lower, the important parameters remain unchanged but lack of direct drive tips.
 
After the V8, Dyson launched the V10 series, with a price range of 3600-4500 yuan, and its motor speed is faster, and the running time in standard mode is also 20 minutes higher. In terms of design, the air duct structure is changed from curved to straight, so that the motor, dust cup and cyclone group are located in the same straight line, which reduces the sound of the air flow hitting the pipe, and the quietness is greatly improved.
 
The V11 released in March 2019 is priced at more than 5000 yuan, compared with the previous generation V10, in addition to the upgrade of the digital motor and battery life, it also adds an LCD screen at the tail of the fuselage, real-time feedback of the remaining power, detection of abnormal conditions when the machine is running, so that users know when cleaning. What's more, the V11 is equipped with high-torque carpet tips that allow for seamless connection between floors and carpets, eliminating the need to change tips and adjust dust removal modes during cleaning. Considering that punching holes in the wall is unsightly, Dyson has launched a floor-standing charging and storage 2-in-1 stand, but only for the V11 series.
 
There is no doubt that the overall performance of V11 and V10 is better than V8, but it may not be able to bring a qualitative improvement to daily vacuuming, not only Dyson, but also the entire vacuum cleaner industry is still struggling to solve problems such as noise and battery life, in contrast, V8 series is a more cost-effective choice. In addition, after purchasing a Dyson vacuum cleaner, users can register and bind it on the official account, and then they will receive regular cleaning reminders with detailed graphic processes.
 
If the V8 is cost-effective, then the V7 series is inexpensive. The V7 Trigger currently ranks third in the U.S. Consumer Reports, and although it is a product of the last two generations, its cleaning performance is not inferior to the current flagship of other brands, but it is less efficient when cleaning carpets, and it is recommended to buy V8 if you have a large carpet area at home. The V7 series is currently priced at no more than 3,000 yuan, and the main differences between the three models are the main tips and detailed configurations. Like all other Dyson models, the V7 is equipped with a higher number of tips to handle different cleaning situations.
 
While Dyson has led the way in handheld vacuum cleaners, its horizontal vacuum cleaners are no slouch. CY22, which costs about 5,000 yuan in China, won the British media Which? The designer placed the heaviest parts close to the ground and set the body as a sphere with a low center of gravity, which can automatically reset with the help of gravity when the vacuum cleaner overturns. Unfortunately, all resources are currently flowing to handheld vacuum cleaners, and Dyson has decided not to develop horizontal vacuum cleaners.
 
In February 2019, the American "Consumer Reports" published an article, through a user return survey, found that nearly half of Dyson vacuum cleaners had varying degrees of quality problems during the five-year use period, so the score of all Dyson vacuum cleaner products in the "predicted reliability" section was downgraded. Despite this, Consumer Reports still acknowledges that Dyson handheld vacuum cleaners are far more effective than similar products on the market, and maintain a leading position over other brands in terms of user satisfaction.