推荐型号:Tide Free & Gentlewashing powder、Tide Plus Bleachwashing powder、净白去渍washing powder、
Tide and Bilang are compatriots, both from Procter & Gamble. Tide was born in the United States in 1946 and launched the world's first synthetic laundry detergent, ending the era of people using soap to wash, and is still at the forefront of the machine washing era.
The popularity of Tide in the world is much higher than that of Bilang, and it has won the first place in the laundry detergent category of Chnbrand China Brand Power Index for seven consecutive years, and ranked second in the net promoter score of China Laundry Detergent Customer Recommendation Index in 2017, which is higher than Jieba. However, China Tide is positioned in the low-end market, and has set a record of selling 1 million packs a day, focusing more on decontamination efficiency and not paying enough attention to the mildness of laundry detergent.
Every Tide laundry detergent in the foreign market is equipped with Smart Suds™, the foam suppression technology developed by Tide, which is also the new standard of HE Turbo Clean ™ machine washing that Tide has tried to create in recent years, so that the HE washing machine (high-efficiency water-saving washing machine) can maximize the effect, shorten the rinsing time of the washing machine, save water and save energy. LAS is compounded with a variety of anionic surfactants such as AES, which still has excellent detergency efficiency in hard water, but reduces the mildness of laundry detergent.
There are two excellent laundry detergents, Free and Gentle and Plus Bleach. Tide Free and Gentle laundry detergent is recommended by dermatologists and can be used by sensitive people. Tide Plus Bleach-free laundry detergent brightens with Acti-Lift™ Crystals, a blue granule made up of enzymes, cleaning polymers, and whiteness enhancers (not bleach) that also improve cleaning efficiency. There is no purchase channel for the two laundry detergents in China.
Domestic tide laundry detergent products are very functional, and the degree of refinement almost includes all aspects of consumer washing, but in the ingredient matching, the classic combination of anionic and non-ionic surfactants, plus detergents, flavors and other ingredients, is the standard configuration of domestic low-end laundry detergent, far less amazing than foreign series.
Since the launch of the all-effect sterilization series in 2012, Tide has not innovated in laundry detergent products, and has paid more attention to the R&D and upgrading of laundry detergent and laundry pods in recent years. Despite this, Tide laundry detergent is still the first choice for many people to buy laundry detergent. The price of tide has always been relatively close to the people, and a bag of 5kg of clean white stain removal laundry detergent costs 32.8 yuan.