Recommended models: Aomiao automatic series, sterilization and mite removal laundry detergent, skin-friendly soap powder series
"Unilever", the largest home care brand, entered China as early as 1993 and became China's first international laundry brand, but was frequently overtaken by rising domestic brands. In 2017, the net promoter score of China's laundry detergent customer recommendation index ranked first in Aomiao, and it has also won the title of the most trusted laundry brand by Readers Digest's for four consecutive years abroad.
The performance of Aomiao in foreign markets is not as good as that of China, and the product category is relatively simple, with only three models. OMO Powder and Omo Ultimate Powder have similar ingredients, LAS is formulated with non-ionic surfactants, enzymes are added to break down protein stains, and defoamers make laundry detergents low foam more suitable for machine washing. Omo Ultimate Powder is enhanced by surfactant adjustments for greater stain removal, such as stubborn stains that have been deposited for 48 hours. OMO Sensitive Powder is a hypoallergenic formula that removes enzymes and fragrances from the ingredients, making it friendly to sensitive skin. The price of the three products is close, 1kg of laundry detergent is about 10 US dollars, and it is not available in China.
In recent years, Aomiao has updated and upgraded the whole range of products in China, the original Aomiao Jinglan full-effect series has been upgraded to Aomiao Deep Cleansing Laundry Detergent, which uses milder nonionic surfactants as the main ingredients, active enzymes assist in decontamination, solubility and easy rinsing are significantly improved, and machine washing is suitable for hand washing, Jingdong Supermarket 2.8kg a bag is priced at 27.8 yuan.
The Aomiao automatic series only updated the packaging, the main ingredients are almost the same, all of them are matched by the compound surface with the gold textile clothing conditioner, wash the stains while protecting the fabric soft and elastic, there are two types of fragrance of light cherry blossom and Yishen lavender, 3kg price is 26.9 yuan.
The skin-friendly soap powder series is a new high-end soap powder series launched by Aomiao. The series has two types of laundry detergents, soft and gentle, and bright color clothes, both of which are made from natural coconut oil to extract soap, which is mild and low-foaming, and is also suitable for intimate clothing and baby clothes. The price of the two laundry detergents is the same, 2.2kg is priced at 27.9 yuan in Tmall supermarket, which is lower than that of super natural soap powder, and there is no obvious difference in efficacy between the two.