Haier Shandong
Haier started with refrigerators and has been the global refrigerator retail champion for ten consecutive years, significantly ahead of other home appliance giants. In the past ten years, many foreign-funded household appliances from Japan, South Korea, Europe and the United States have poured into China's refrigerator market, and the competition is fierce. At the same time, Haier is also going abroad and gaining a firm foothold, with more than 30% of American households owning Haier home appliances through channels such as Walmart and Best Buy, and Haier also has a top five sales share in the European market. Haier refrigerators have obvious hierarchical differentiation, high-end Casarte competes with Japan and South Korea, mid-range Haier products are rich and diverse, and there are sub-brands in the middle and low price segments. In terms of small refrigerators, Haier has created a cost-effective ratio to the greatest extent. The more low-priced the product, the more it can reflect the bottom line of brand quality, and the same small capacity Haier refrigerator is more expensive than other brands. This is not because Haier is inflating prices, but because of process costs. For example, the capillary tubes in a refrigeration system are thin, long, and under pressure, which is one of the weak points in the interior. In the selection of capillaries, Haier uses long copper pipes, and many other brands use steel pipes, and the thermal conductivity of copper is more excellent,...