Founded in 1998, Konka Baidian is the first Sino-foreign joint venture electronics enterprise after the reform and opening up. At present, it has two white electricity production bases in Chuzhou, Anhui Province and Mudanjiang, Heilongjiang Province, with an annual production capacity of 3 million refrigerators, and the production scale is in the forefront of the industry.
Xinfei, which was once known as the "four golden flowers" in the refrigerator industry along with Haier, Rongsheng and Meiling, became insolvent in 2017 and announced its reorganization. In 2018, Konka acquired Xinfei at a low price and took over its technology and production line. However, in recent years, Konka's overall business is not ideal,Sell off many of its real estate and equity,The main color TV business also has a trend of declining revenue,The acquisition of Xinfei is more similar to following Hisense's acquisition of Rongsheng,Changhong's acquisition of Meiling's white and black strategy。
In the classification of small refrigerators below 1,000 yuan, Konka only has a few double-door refrigerators. Among them, the BCD-150GB2SU has a capacity of 150 liters, which can meet the daily food storage of a family of two or three, and is compact in size, covering an area of less than 0.25 square meters. The product is sold for about 800 yuan, which is very affordable, and it is an update to the 138-liter old style product that has been eliminated, and the price has not been increased while expanding the capacity. And if the capacity requirements are not high, the 102-liter BCD-102S is also a good choice, and the price has not changed for many years, remaining at 666 yuan.
At present, the refrigeration technology of Konka refrigerators is relatively general, and the compressors mostly use second-tier brands such as Dongbei, Huayi, and Meizhi. The noise is more than 40 decibels, and it is not recommended to buy Konka products for families whose refrigerators are placed closer to the bedroom.