In order to attract young people born in the 80s and 90s, the number of refrigerator products with small and fresh appearance is increasing. Italian SMEG, South Korea's Daewoo, Guangdong Husky and other refrigerator brands are taking this light luxury retro route. In 2017, through Xiaomi crowdfunding, Gide launched a similar style of Xiaoji refrigerator.
Compared with several retro-style brands, the SMEG Xiaoice box costs more than 30,000 yuan, which is no longer a mass product; Daewoo starts at 3,000 yuan, with high performance, comparable to a large refrigerator; Husky is not an international company headquartered in Lancashire, England, but a small brand in Foshan, and the price of its products is also 2000-3000 yuan. The price of Xiaoji refrigerator is not affordable, but it has the lowest price compared to similar styles, and it is the most suitable choice for young consumers.
It has been reported that Xiaoji refrigerator is suspected of copying the Korean brand Diencai, and the overall appearance and tapered bottom corner are very similar. Later, Xiaoji's parent company, Jide, clarified that Xiaoji's products had registered relevant design patents in China earlier than Diencai, which was not considered infringement from a legal point of view.
Xiao Ji has launched very few products, only a few 121-liter single-door refrigerators, which use Garcibella compressors. Garcibella is the best performing Chinese compressor, second only to foreign-funded Panasonic and Embraco. Meiling and Rongsheng also use most of the Garsibella products.
Xiaoji's single-door refrigerator has a direct cooling design and comes in pink and bright white. The product is designed with a rounded soft curve, and this three-dimensional transition rounded corner has a unique three-dimensional aesthetic and is suitable for a variety of interior styles. The inside of the Xiaoji refrigerator has a freezer, which can reach -18°C, which can store frozen products such as ice cream, while Rongsheng's micro-freezing cannot achieve this effect. The noise is controlled at 38 decibels, and the price is about 1100 yuan.
Xiaoji's appearance panel is made of ABS plastic, the surface needs to be cared for and careful of scratches, and the fuselage is not as protective as the color-coated steel plate of Haier and other brands. If you like small, fresh and high-value products, Xiaoji will be an excellent choice.