Haier started with refrigerators and has been the global refrigerator retail champion for ten consecutive years, significantly ahead of other home appliance giants. In the past ten years, many foreign-funded household appliances from Japan, South Korea, Europe and the United States have poured into China's refrigerator market, and the competition is fierce. At the same time, Haier is also going abroad and gaining a firm foothold, with more than 30% of American households owning Haier home appliances through channels such as Walmart and Best Buy, and Haier also has a top five sales share in the European market.
 
Haier refrigerators have obvious hierarchical differentiation, high-end Casarte competes with Japan and South Korea, mid-range Haier products are rich and diverse, and there are sub-brands in the middle and low price segments. In terms of small refrigerators, Haier has created a cost-effective ratio to the greatest extent.
 
The more low-priced the product, the more it can reflect the bottom line of brand quality, and the same small capacity Haier refrigerator is more expensive than other brands. This is not because Haier is inflating prices, but because of process costs. For example, the capillary tubes in a refrigeration system are thin, long, and under pressure, which is one of the weak points in the interior. In the selection of capillaries, Haier uses long copper pipes, and many other brands use steel pipes, which have better thermal conductivity, but domestic copper ore is scarce and the cost is relatively high. The same is true for important accessories such as dew prevention pipes and condensers, where the process determines cost and quality.
 
In the small refrigerator category, Hayer has a number of products, including 50-liter and 93-liter single-door refrigerators, 137-liter, 149-liter, and 150-liter double-door refrigerators.
 
The 50-litre Xiaoice box is extremely small and can only be used for refrigeration. The capacity is perfect for storing a small amount of fruit snacks, and the door also leaves room for a simple drink, so you can hold three bottles of Coke at the same time for a summer chill. It's just high enough to fit a bottle or two of beer or a large bottle of milk. The Xiaoice Box is not only suitable for rental houses or small families, but also suitable as a special locker to store daily necessities such as alcohol, facial masks, essential oils, etc., to avoid cross-contamination with food in the large refrigerator. The daily power consumption of this model is 0.28 kWh, reaching the national first-class energy efficiency, and the price is about 650 yuan.
 
If you pursue a larger volume, 93 liters of capacity will be a more economical choice, the price will increase by 100 yuan, the volume will be doubled, but the energy consumption will be almost the same. Both Haier and the sub-brand commander have launched refrigerators with this capacity, and the interior of the two is completely identical, only the appearance is different. Haier chose a solid color of bright white, while the commander chose a metallic silver-gray. The price of the commander is 750 yuan, which is 50 yuan cheaper than the same Haier.
 
The two-door model has both freezing and refrigeration functions, and consumers who need to store meat or popsicle ice cream are recommended to buy the two-door product. When a freezer is added to the refrigerator, the power consumption increases, and the small two-door refrigerators on the market only have level 3 energy efficiency. Haier double-door refrigerator BCD-137TMPF is relatively compact, covering an area of only 0.25 square meters. The product is made of steel plates, and its 97-liter refrigerator and 40-liter freezer can store sufficient ingredients, and the price is about 1,100 yuan.
 
The commander's air-cooled double-door refrigerator can be called a good look. The intuitive advantage of air cooling is that there is no frost in the freezing area, and there is no need to clean the frost layer frequently, which is often applied to mid-to-high-end products, and few small products are equipped with air cooling technology. The refrigerator is designed for young people, the appearance is trendy, the design is flat, and a total of black, white, and blue are currently launched, with a price of about 1600 yuan.
 
The price of Haier's small refrigerator is slightly higher, but the quality is the most reassuring in the small size, and the noise is also controlled in the low noise range of 37 and 38 decibels. In terms of after-sales maintenance, Haier also only promises a one-year warranty, which is consistent with other brands, and some products have also launched a one-year replacement and not repair service, which is more guaranteed.