Gough has always taken moisturizing as an entry point and occupied the high ground of the men's moisturizing market, but it is not willing to stop there. In 2018, Gough launched a new Net Source Oil Control range to further join the huge men's oil control market.
The net source oil control toner is only 59 yuan, which is the most cost-effective one of Gaofu oil control toner. Instead of using a large amount of ethanol like many oil-control toners, the Pure Source Oil Control Toner chooses to use silica and zinc oxide to adsorb oil. The texture is not refreshing enough, there is a slight viscosity on the upper face, and oily skin may feel greasy when used, so you can try it for combination skin.
Several of Gough's other oil-control toners contain alcohol, which makes the skin feel more refreshing. Among them, the net translucent oil toner uses silica, zinc sulfate and other adsorption astringents, and contains menthol, which feels the coolest on the skin. However, silica and zinc sulfate can only absorb grease instantly, reduce the shine, and have no long-term oil control effect. Bamboo Leaf Pure Source Oil Control Toner and Bamboo Leaf Clear Oil Control Toner both use salicylic acid as the main force, but there are slight differences in the addition of plant extracts. Salicylic acid helps to regulate oil and fat for a long time, and is recommended for oily skin.
Gough also has a wide range of moisturizing products. Among them, the multi-effect defense toner is the most popular for dry skin, and the product is added with a film-forming agent, which can form a film on the surface of the skin, which helps to lock in moisture and moisturize. However, its texture is thicker than that of regular toners, close to gel, making it more convenient for men who don't like to use cotton pads. Dust Purifying Hydrating Skin Care Lotion also contains film-forming agents, but its texture is relatively watery, and users who are looking for a moisturizing effect but prefer a light texture can consider this one. It is based on glycerin and polyol, combined with sodium lactate and trehalose, which increases affinity. There are also a variety of antioxidants added to the skin care water, but the content is lower than nothing.
In addition to the classic moisturizer, it also uses dextran, panthenol and other moisturizing and antioxidant ingredients, and adds rich plant antioxidants such as eucommia bark extract and sea buckthorn fruit extract.
Backed by Shanghai Jahwa, Gough has taken a place in the competition with foreign brands and has become the leader of men's skincare brands in China. The price of its toner is mostly 59-110 yuan, and the specification is 125ml, which is quite cost-effective, and the price of Glory Anti-Wrinkle Essence Pure Water is 258 yuan. In order to enhance its competitiveness, Gough has also put a lot of effort into product packaging, changing the blue-black color system of most men's skincare products to an eye-catching red. The design of the pattern is also very distinctive, the packaging of the net source oil control series is painted with the character pattern of the rivers and lakes, and the dust and water moist series is embellished with the mecha version of Monkey King, which is quite Chinese-style.
