After entering the Chinese market, innisfree quickly became well-known at extremely affordable prices and with a wide range of products, and became the favorite of many student parties. Innisfree men's care line is also inexpensive, the toner is refreshing, located in the 100 yuan price range, 180ml is priced at 160 yuan. Innisfree men's line is called Forest Men, which continues the fresh style of innisfree, and the integration of black and gray makes it not too lively.
All three innisfree men's toners contain ethanol, but there is no significant irritation on the face. Among them, the refreshing oil-controlling toner also contains peppermint leaf extract, which feels the coolest on the skin. The refreshing oil-controlling toner moisturizer is also based on lighter ingredients such as trehalose and betaine, which meets the refreshing texture required by oily skin. However, it has no outstanding performance in regulating oils and fats, and mainly relies on ethanol to achieve convergence.
The liquid color of the hydrating toner is milky white, but the texture is still relatively refreshing. In the selection of the main moisturizing ingredients, the moisturizing and repairing toner uses glycerol polyether, with dipropylene glycol and glycerin, the moisturization degree has been significantly improved, and it is more suitable for dry skin. Glycerol polyether has better moisturizing properties than glycerin, so it does not need to be added in large quantities, helping to reduce the feeling of stickiness. What's special about this toner is that it contains a small amount of silicone, which both regulates the feel of the skin and helps to smooth the skin.
For users who don't know their skin type and needs, they can choose a fresh and soothing toner. This toner is moderately moisturized, with tea leaf extract and orchid extract to help gently astringent and soothe, suitable for a wide range of skin types. Fresh and Moisturizing Toner and Moisturizing Repair Toner are also available in spray versions, with the same formula and price as the regular version, which can be used without the tedious application steps and sprayed directly on the face, which can be tried by boys who are too lazy to apply.
In May 2019, innisfree partnered with the mobile game Wilderness Action to launch a co-branded men's Fresh and Moisturizing collection. The whole set of products includes a fresh and soothing toner and a cleansing balm and gel of the same series, which is packed in a "first aid kit" style box and priced at 340 yuan. This set of products is available in JD.com's flagship store as well as offline physical stores, and users who love wilderness action can consider purchasing.