Founded in 1981 by a well-known American designer, Michael Kors has been recognized by LVMH as the creative director of its Celine brand, and has been awarded the "Womenswear Designer of the Year", "Menswear Designer of the Year" and "Lifetime Achievement Award" by the CFDA (Council of Fashion Designers of America) several times.
In the 90s, Michael Kors gained a cult following with his modern American style, but his development was up and down and he was on the verge of bankruptcy. In 2003, the capital company Sportswear Holdings acquired a majority stake in Michael Kors, and restructured the business model for the brand, not only through TV and other media to enhance the exposure of designers, but also in 2004 extended the two secondary lines of Michael Kors and KORS Michael Kors, the former focuses on accessories, and the price range is below the main line Michael Kors. The latter is dominated by shoes and ready-to-wear with mid-priced prices. This positioning strategy of "high-priced ready-to-wear and low-cost accessories" not only successfully attracted second-tier consumers, but also helped it go public in 2011. From 2017 to 2018, Michael Kors also acquired Jimmy Choo, an American women's shoe and bag brand, and Versace, an Italian luxury brand, to further expand its influence.
Michael Kors' women's wallets are all from the diffusion line Michael Kors, the design is based on the American simple style, most of them are solid color styles, but the overall workmanship is slightly less exquisite, the stitches are not clear and round, but the price is more friendly, most of the long models are concentrated in 800-900 yuan, and the short 500 yuan can be started. In addition to solid colours, Michael Kors also has some models with repeating of the brand's lettering or studs, but this is a bit exaggerated and lacking in aesthetics, so it is better to choose a simple, solid colour style.