As one of the world's leading international fashion brands, LV has almost reached the point of becoming a household name in the luxury market. Not only has it been the No. 1 luxury brand ranked by Forbes for five consecutive years, but it was also named "Best Leather Goods Brand of the Year" by Robb Report, an authoritative luxury magazine in the United States, in 2016.
In 1896, the Monogram motif was designed with LV letters, four-petal flowers, and positive and negative diamonds, which has become a classic style that is still internationally renowned today, and is also regarded as the brand's logo. In 1987, LV merged with Moët Hennessy to become the world's largest luxury group, LVMH (Louis Vuitton Moët Hennessy), and has successively acquired many luxury brands, becoming a veritable luxury empire. Today, LVMH owns more than 70 Maisons, including Bulgari, Dior, Givenchy, Fendi, Celine, Loro Piana and many more.
The competition in the modern fashion luxury market is becoming increasingly fierce, in addition to the competition in brand value and sales, mastering and controlling the exquisite manufacturing plants and scarce raw material bases has become a consensus in the circle. LVMH acquired a majority stake in Singapore-based crocodile manufacturer Hang Lung International in 2011, after taking control of French calf leather manufacturer Les Tanneries Roux in 2010, to gain control of the entire supply chain and further strengthen its control over quality.
LV women's wallets are made of two categories, canvas and leather, and there are both long and short styles. In addition to crocodile skin, python skin and other rare leather, the price span of long wallets is large, from 4,000 to tens of thousands of yuan, and short wallets are concentrated in about 4,000-6,000 yuan.
Due to the ingenuity of its craftsmanship and design, LV's canvas wallets are more popular and recognizable than leather. According to the different patterns, it can be divided into two categories, namely Monogram old pattern and Damier checkerboard, both of which are made of canvas material with PVC coating, which is also a very representative classic pattern of LV, with a fashionable style. Compared with men's wallets, women's wallets are more jumpy in design, or incorporating floral design elements at snaps and zippers, or decorating small icons and locks on the surface, or using leather panels and two-tone design inside and outside, adding a lively and sweet style to the original mature and elegant.
LV's leather wallets are generally pure pigment surface, but not monotonous, in addition to the surface with horizontal grain, twill, lychee pattern and other textures, but also usually embossed brand logo or Monogram pattern, some are also decorated with colored metal ornaments on the surface, the edge is decorated with colorful stripes, the changes are very diverse, although not as classic as the old pattern, but still very brand recognition, is also a good choice.
