Founded in Milan in 1913 by Mario Prada in 1913 by Mario Prada, Prada is now home to a powerful Prada Group that includes international brands such as Miu Miu, Jil Sander, Church's, Helmut Lang, Genny and Car Shoe.

In 1919, the Prada brand was designated as the official supplier of the Italian royal family, and was granted the use of the coat of arms and knotted rope marks of the Sevo family, which are now an important element of the Prada brand identity.

Prada's international fame today is not unrelated to Anna Wintour, who is the editor-in-chief of Vogue USA, the fashion bible, and the prototype for the movie "The Devil Wears Prada". After the release of the film, Prada's popularity skyrocketed, and for a time it became the most popular brand of working women.

Just like the films, Prada's positioning is towards working women, with a focus on sophisticated elegance, and its wallets are still made in its signature Saffiano leather. Saffiano leather is a deeply processed leather treatment invented by founder Mario Prada, commonly known as scratch-resistant or cross-grain leather, and is now the symbol of the Prada brand. Saffiano leather is made of calfskin, compared with general leather, Saffiano leather can cover up the flaws of the original leather after deep treatment, the texture is stiff, the feel is not soft enough, but it is more scratch-resistant and waterproof, easy to clean and maintain.

In terms of design, Prada's women's wallet is basically a pure pigment style, with no other decoration on the surface except for the brand's metal tag, and the color scheme ranges from elegant black to sweet pink, with long prices concentrated at 4000-6000 yuan, short models around 3000 yuan, and card wallets around 2500 yuan.