Mulberry is a British leather goods brand founded by Roger Saul in 1970, which started with handmade leather goods. Mulberry was acquired by Challice Limited in 2000, but it still retains the British style in its pedigree, and its headquarters is also retained in Somerse, and its products are all made in the United Kingdom, and with exquisite workmanship, it has become the foundry of the French Kenzo and American Bloomingdale's brands.
In 2011, Mulberry hired Bruno Guillon, the former managing director of Hermès, as CEO, in an attempt to break into the ranks of the world's first-tier luxury brands, but it backfired by excessively raising the price of its products. In 2015, Mulberry returned to the affordable luxury positioning, and in the crowded leather goods market, Mulberry no longer competed with top brands for high-end consumers, and its precise positioning made it a big success and quickly occupied the mid-range market. In the handbag market, Mulberry is known for its iconic Roxanne, Bayswater, Alexa and Cara styles, as well as its clean lines and calm British style.
Mulberry was originally inspired by the English countryside, and the brand's logo is also emblematic of the mulberry tree. The women's purse also continues the brand's traditional British style, with simple cuts, clean lines, metal rivets, buckle straps, copper hardware and other iconic brand logos. Whether it is a handbag or a wallet, the overall color scheme of the product is calm and low-key, and the color saturation is high. The material of the women's wallet is basically grained calfskin, the leather surface is soft and delicate, the overall price range is 2000-3000 yuan, and the card wallet and coin purse are around 1500 yuan. For example, the more popular Tree Logo series wallets are priced at 3,300 yuan for the long model and 2,100 yuan for the short version, which is the most recommended if you want to choose a representative women's wallet in Mulberry.