Baby sleeping bags in the Netherlands are mostly from the brands produced by baby chain stores and retailers, with simple designs and cheap prices. Puckababy is looking at the market vacancy, positioning high-end consumption, and at the beginning of its establishment, it tried the e-commerce model, providing professional sleep consulting services, currently has a local market share of 57%, and more than half of the sales come from online e-commerce, in 2017, it also cooperated with Tmall Global to enter the Chinese market and open a brand flagship store, but at present, the e-commerce flagship store has been closed and is only available on Amazon.
Compared with Woolino, which also focuses on the high-end market, Puckababy's products are not rich, with only two types of four-season sleeping bags and swaddling sleeping bags.
The Four Seasons Sleeping Bag is Puckababy's flagship product, and this sleeping bag can be flexibly split from the inside out. In autumn and winter, the outer bag is used with the teddy velvet inner bag, the baby's sleep is warmer, and the spring is changed to the outer bag, the pure cotton material is enough to resist the slight coolness of early spring, and the summer can be directly split into a sleeveless sleeping bag, which is cool and light. In terms of length, the Velcro fastener at the hem can shorten the excess length, making the sleeping bag fit better and making it easier for mom to cuddle. Although the price of a sleeping bag is about 1300 yuan, it can accompany the baby's growth process for at least two years, and it is still a very cost-effective choice.
The swaddling sleeping bag also continues the brand's high-end positioning, using high-quality raw materials, including cotton and Tencel cotton, with a cocoon-shaped silhouette on the outside, and a hugging strap on the inside after opening, so that the baby will not easily break free. However, the newborn baby grows rapidly, and there are different stages of changes in height, body shape and mobility, and the sleeping bag also needs to be replaced to the right size in time, while Puckababy's swaddling sleeping bag thickness and length can not be disassembled, and the price of a piece will cost hundreds of yuan or even thousands.
