With so many stroller brands around the world, choosing a stroller is as difficult as choosing a car. According to the rough division of regions, children's stroller brands can be divided into European products that win by quality and appearance, American products that are practical, Japanese products that are lightweight, and Chinese products that are born out of foundries and e-commerce. Among the European brands, Borgbu is the most outstanding.
Borgstep, an all-rounder in the stroller industry that takes into account both function and aesthetics, safety and comfort. In 2002, Borgbu became known for his Frog stroller appearance in the American drama "Sex and the City", and then doubled its sales in the United States and the United Kingdom. Borgbu is almost the pioneer of high-end strollers, as a company with design as the soul, its products have a distinctive style and outstanding texture, so that people no longer only consider safety and price when buying strollers, but also care more about design, style and other factors. Victoria Beckham, Checked Nice Paltrow, Elton John, Sun Li and other celebrities and the Borg trolley street photography has made the Borg step a fashion icon.
Structural design is the core strength of the stroller to form a quality gradient, and the realization of safety, comfort, convenience and function is based on it. The structural design of all Borgbu trolleys is based on a flexible central horizontal axis, where the handlebar, seat unit, front wheel unit and rear wheel unit converge to form an "oblique cross" at the horizontal axis to form a suspension cushion with strong shock absorption. At the same time, the wheel unit forms a stable triangle with the ground, and the seat can rotate flexibly around the horizontal axis. Steady and smooth, it is the most praised by Borgstep.
Based on this flexible design, Borgstep has the largest range of seat adjustables of almost all strollers on the market. The seat backs and cushion lengths can be adjusted to the child's height, ensuring a comfortable sitting position for children at all stages. The angle of the seat backboard can be adjusted up to 170 degrees to lie flat, and the napping experience is not compromised, so it is suitable for children under 1 year old who sleep a lot. At the same time, the seats of all models can be installed in rear-facing directions, so that the baby's needs for a sense of security and a wide field of vision can be met.
Borgbu has also launched a personalized customization service to further increase product freedom. The awning skeleton is sturdy, stiff, and the fabric is crisp, whether it is opened or folded, it is very flat without a trace of messiness, which is the concentrated embodiment of the appearance of the Bourg walking trolley, and it is also the part that parents are most keen to customize. On the official website, awnings of different colors and functions can be selected, and some products can also change the color of handlebars and wheel covers to achieve a high degree of personalized customization. The most popular Bee series, the new generation Bee5, has as many as 760 custom combinations.
The Bee series is Borgbu's most well-known urban function cart, with a rating of 90 on the UK's website and has been recommended by Hong Kong's "Choice" magazine many times. In order to make the wide body more compact and reasonable, the center axis of the new generation of Borgbu Bee5 was lowered, and the front axle was changed to a large arc to compensate for the loss of cushioning force. Four EVA tires with independent shock springs act as a second cushioning barrier, allowing the Bee5 to navigate a variety of urban terrain. Its folding method is simple and fast, and it is impeccable in terms of safety and handling, and the price is about 7,000 yuan.
Almost all high-end strollers are made of aluminum, which is lighter than carbon steel, and all of Borgbu's strollers are still not lightweight in order to make the strollers structurally stable and achieve many of the above functions. Prior to the launch of the Ant series of mogging wagons in June 2019, the lightest Bee series of Borgstep was almost 10kg, and the heaviest Donkey twin stroller weighed 15.3kg in tandem mode. All models are available in black and silver frames, the more high-end black frame is colored by electroplating, and the wear resistance and corrosion resistance are better than silver, in the case of the same configuration, the black frame will cause the price to rise by 600 yuan.
As an off-road vehicle among children's strollers, all-terrain strollers are favored by high-end brands. The Borgbu Cameleon series and the new Fox series launched in 2018 are significantly improved over the Bee series in terms of wheels and suspension, and support two-wheel mode, which is convenient for use in scenarios such as sand, snow and up and down stairs, making it a veritable all-terrain cart. The Fox series uses pneumatic rubber tires with better shock absorption, which can be folded together with the seats, although slightly heavier than the Cameleon, but still more worth buying, and the price is more than 10,000 yuan.
If there are more than one child in the family, it is recommended to buy the Donkey series that can be switched between single or double people, priced at 15,500 yuan, and there are as many as 17 implementation modes. The size of the Fox is narrower than that of the Fox in single mode, and after the chassis is extended horizontally to double mode, there is still more room for the two children to move around, and the bottom storage space is more practical. However, when the body is widened, it is difficult to pass through narrow passages such as elevators and corridors. Equipped with pneumatic rubber tires that can adapt to a variety of road surfaces and maintain balance when the two babies are not of the same weight.
As for the running needs, the Borg step can also meet the needs. The Runner jogging stroller is equipped with a suspension system and large pneumatic tires so that your baby will not feel shaky in jogging mode. There are small pockets with velcro in the bottom storage space to prevent small objects such as mobile phones and keys from falling out during running, but it weighs 12.7kg and is not easy to fold. If you already have a cart from the Borgstep family, you can just buy the frame for the Runner, as it is compatible with the Bee series from 2010 onwards, the Cameleon 3, or the Donkey seat from version 1.1 onwards.
The ANT series is a new brand that Borg is trying to explore in the light car market, with the trunk design as the core, and forms a regular rectangle of 38*23*55cm³ after folding, with a high appearance, and the basket is divided into two front and back, and it can also be taken after folding. Although the series is positioned as a light car, it still has the stability and comfort that Borgbu has always had, with a width of 38cm and a weight of about 7.2kg. With a starting price of 3,999 yuan, it can be regarded as a bold attempt to compete head-on with a thousand-yuan car of lightweight brands such as Goodbaby.
Although the Borgbu products of the domestic e-commerce platform are produced in the mainland, they are not OEM of other brands, but from the self-operated factory opened by Borgbu in Xiamen. However, the price difference between Borgbu's carts on domestic and foreign e-commerce platforms is large, and the Runner and Fox have not yet been listed in the Chinese market.
