Babycare has won many awards from domestic mainstream e-commerce platforms in just 4 years since its establishment, and its performance in the domestic maternal and child market is very eye-catching. Although it always emphasizes "American brand, American design", a retrospective look at its brand history and the region in which it operates will reveal that it is actually closer to Chinese brands. And this has not affected the marketing market of its products that take into account the sense of design and practicality.
Babycare teether models are richer than the general brands on the market, the price range is concentrated in 50-120 yuan, the highest price of Manhattan finger ball and the second generation of banana toothbrush respectively "borrowed" Manhattan Toy and banana baby, in terms of originality is slightly lacking, failed to show their own brand characteristics. Its main products are 50-90 yuan models, which belong to the middle and upper level in the industry and have a good market share.
Olympic Medal Teether teether is the first choice for Babycare's cost-effective price, there are silicone and nano silver silicone models, both of which are designed to be one-piece molding, which is more convenient to clean, and the anti-drop chain can also prevent the teether from falling to the ground with hair and dust. The more obvious disadvantage is that the medal is too wide, which is inconvenient to stuff and bite, so you can only hold and lick. The price of silicone is 49 yuan, the price of nano silver silica gel is about 10 yuan, the official claim is added nano silver, the antibacterial ability is stronger, the antibacterial effect of nano silver is indeed better than that of ordinary materials, but it has not yet been popularized on a large scale, and the first-line teether brands have not used this material, and consumers should not use it as a reference for purchase.
In addition, Babycare also launched the octopus series and the crab series of teethers, the price ranges from 60 yuan to 90 yuan, the crab series has only two products, the main difference is the material, and Medal Teether, the higher price uses nano silver silicone. There are 6 models in the Octopus series, and the price of brightly colored models is 10-20 yuan higher. The spherical design can be grasped and played with by hand, and can be gnawed and sucked, but the octopus "tentacles" are slightly less spaced, and the baby is easy to get stuck in the nose when biting.
