Compared with solid wood furniture with a single color, young furniture with bright colors is often easier to create Internet celebrity hits. Although Yiyang has only been established for more than three years, it has become the object of many young people's pursuit with its rich colors and more decorative design. It takes into account both modernity and fashion, which is largely in line with the consumer psychology of the post-80s and 90s generations who pursue fashionable personality.

Compared with the popular simple style in recent years, Yiox emphasizes more decoration and pursues chic elegance, and its more than 100 designers are from well-known design studios around the world, and the design is more avant-garde. At the same time, Yiyang takes "easy-to-match design furniture" as the main positioning of the product, does not emphasize the output of feelings, advocates to provide users with real demand solutions, and the product is also very practical.

Aerobic positioning is mid-range, and the price is concentrated between 1000-5000, taking into account the high appearance and cost performance. For example, the rouge entrance cabinet launched by Yixia in 2019 adopts the classic red and black color scheme of the fashion and art worlds, supplemented by gold embellishments, which is visually quite "national tide". At the same time, in terms of function, the space utilization, storage and display design are reasonable, and the details such as solid wall anti-collapse design are also relatively comprehensive, which is a very representative product of Yixi.

In addition to design innovation, the rapid feedback of the supply chain is also a highlight of Yixi. Yiyang has its own factory, which has a strong control over the speed and cost of development, and the products can be launched on a monthly basis, which is faster and more accurate than the quarterly launch of traditional furniture brands.