When it comes to furniture giants in China, many people think of IKEA and MUJI, but in the field of furniture design, artificiality is the benchmark in this circle. Although it has only been 6 years since its establishment, it is at the forefront of the performance of artificiality in terms of material use, design, scale and recognition.
Backed by a strong team of designers, the design level of the artificiality has never disappointed. So far, Zaozuo has signed contracts with more than 80 top international designers from Italy, Germany, Japan and other countries, and their design works have won many international awards such as Red Dot, iF, EDIDA, etc. Among the top 100 designers selected by the British design magazine Wallpaper, 6 of the contracted designers accounted for the designers.
At present, the vast majority of furniture design brands in China can only achieve "small and beautiful", and the reputation of design has not yet been transformed into brand scale. So far, it has completed four rounds of financing, with offline physical stores in Beijing, Shanghai, Hangzhou, Shenzhen and Chengdu, independently developing and producing more than 500 SPUs and more than 2,000 SKUs, including 9 categories of furniture and home furnishing product lines, which are significantly better than peers, and the processes of product design, supply chain, and retail are also more standardized.
The artificial design emphasizes the sense of line and color brightening, the furniture is modern and exquisite, and the works are simple, bright and practical. When it comes to products, different series have different themes. For example, the Aoyama series, which is inspired by Japanese-style bento boxes, has a 7:2:1 Japanese-style storage structure as a whole, so that each item can find a suitable storage location. Inspired by the warm sun after the snow, the Mountain Snow series features clean lines and no handles, with white snow throughout the collection, and the natural elegance of the wood color creates a unique sense of poetry.
Among them, the works that particularly reflect the style of artificiality are the Yuanshan sofa. Inspired by the Swedish "Forest Kingdom" title and the national anthem "Your Ancient and Glorious Northern Mountain Country", the Yuanshan sofa is a square mountain house sofa, designed by Claesson Koivisto Rune, a national treasure of Sweden, inspired by the title of Sweden's "Forest Kingdom" and the national anthem "Your Ancient and Glorious Northern Mountain Country".
However, there are also users who comment that the personality of the furniture is too strong and not easy to match, so it is recommended that consumers compare whether the furniture is suitable for the decoration style of the home before buying, so as not to regret it after starting.
