In July 2020, Haike Rongtong was acquired by Cuiwei, a veteran retail company. As one of the earliest companies in China to obtain a third-party payment license, Haike Rongtong's business line covers all provinces and cities across the country, with more than 30 branches, serving more than 4 million merchants in catering, entertainment, retail and other categories. Haike Rongtong's profitability has not made a huge leap in recent years, Haike Rongtong's main bank card acquiring business mainly adopts the agency model to expand merchants, so the gross profit margin is low, with a gross profit margin of 18.32% in 2019, while Lakala is 29.99%.
Haike Rongtong's products complete the acquiring service through traditional POS, MPOS, and QR code scanning products as payment entrances. Mainly for small and micro merchants, the products are rich, but the product type is single, and most of the machines are button-type operation modes. In the first half of 2020, some users broke out that there was a new routine in the Haike Rongtong APP, and a reminder of charging a delay guarantee fee was displayed on the registration page, and if you don't pay attention to it, you will check "fall into the pit". In terms of fines, from 2019 to the second half of 2020, 6 fines were received, mainly related to failure to verify the merchant's violation of payment and settlement.