Allinpay is known as "Little UnionPay" in the industry. Founded in October 2008 and jointly funded by Wanxiang Holdings, New China Life Insurance, Shanghai International Group and other institutions, it is a third-party payment company that provides comprehensive payment services. Its founder, Wan Jianhua, is not only known as the "Father of China VISA", but also the first chairman and president of China UnionPay.

The development direction of Allinpay is based on payment-based financial technology service providers, such as using smart parking scenarios to realize the intelligence of parking systems; As well as the introduction of marketing systems in the retail store industry, the management of users and orders, the issuance of preferential cards and coupons in the payment system, and then the introduction of financial cooperation institutions according to the user data obtained to provide appropriate financial products.

In terms of POS products, there are cashier, face-to-face payment, ipay and easy payment. Among them, Cashier Bao is suitable for catering, business travel, hotels and other industries, and can also provide financial and marketing services. The other three products are suitable for small and micro businesses with small amounts and high-frequency collection needs, and the "face-to-face payment" product also supports Huabei to adapt to consumers' consumption habits.

Allinpay came from a "halo", but there has been some negative news in recent years. For example, according to the "2019 Annual Report on the Third-Party Payment Industry" released by the third-party complaint platform, Allinpay has 1,627 valid complaints, mainly involving problems such as unclear deductions, and the company's complaint volume is second only to Express Pay. At the same time, there are also many users who complained about the data leakage, saying that after handling the Allinpay POS machine, they often received harassing sales calls from its Tongyi Pay POS.