TOTO is Japan's largest manufacturer of ceramic sanitary ware, with the title of "Sanitary Ware Toyota", after a hundred years of development, now occupies 70% of the Japanese sanitary ware market, and the enterprise is strong.
TOTO opened its first overseas joint venture subsidiary in Indonesia as early as 1977, and since the 90s, TOTO has entered the US market, and then expanded to Malaysia, South Korea, Thailand and other places, but TOTO has been developing in the Asia-Pacific region until 2009, when it officially landed in Europe. From the perspective of the development of the bathroom industry, there are a large number of excellent bathroom brands in the European market, and if TOTO goes directly to the big brands, the market risk will increase suddenly, so the development of the Asian market is the most stable choice for TOTO.
In 1995, TOTO entered the Chinese market, at present, TOTO has set up 7 branches in China, and invested in the establishment of 8 factories, in the overseas market, the Chinese market is the second largest market of TOTO, accounting for 49% of the revenue, the Bird's Nest, Water Cube, National Center for the Performing Arts and other landmark buildings are using TOTO's bathroom products.
In terms of sales, in order to provide a more professional and comprehensive introduction to real estate developers, designers and other professionals, TOTO Technology Proposal Center has been established in Beijing, Shanghai and Guangzhou, focusing on technical demonstration and product experience, which can make suppliers more intuitively feel TOTO's product quality and latest technology, and facilitate supplier selection and procurement.
TOTO bathroom hardware product series are many, there are five series, including Norest, G series, L series, Camille, and Jueshi Classic, but the series contains slightly fewer products, bathroom corner baskets and other products are missing, and each series of products has different types, such as G series does not have soap holders on sale, only Norest series has toilet brush holders, and the product range is not comprehensive enough.
Among them, the L series is TOTO's main product series in the e-commerce channel, which is made of brass chrome plating material, strong and durable, and the shape is simple and atmospheric, and the overall price is relatively cheap, the price of a single product is mostly about 100-200 yuan, and the price of a five-piece set is 1099 yuan, which is more cost-effective than buying alone.
