Kohler is one of the largest bathroom manufacturers in the United States, having entered the bathroom manufacturing industry as early as 1883, and has made achievements in the field of ceramic and cast iron bathroom products.
In the impression of Chinese consumers, Kohler is just a simple bathroom manufacturer, in fact, Kohler is a diversified company, involved in a wide range of industries, in addition to kitchen and bathroom products, but also involved in power systems, home building materials and even hotel services, etc., this kind of diversification business model with little relevance is not common in bathroom enterprises.
Not only the business, but also Kohler's global layout has a "sense of complexity", Kohler often expands the market through the acquisition of local brands, such as Hytec in Canada, Jacob Delafon in France, Karat in Thailand, Ingelphi in New Zealand, etc. Although this method can reduce the difficulty of market expansion, the brand is too messy, which may make Kohler unable to achieve overall quality control and have certain business risks.
However, in China, Kohler did not adopt this method, but directly entered the Chinese market with Kohler's own brand, and entered very early, in the 30s of the 20th century, it has played a certain reputation in China, when the Shanghai Jin Jiang Hotel, Daguang Cinema and so on used Kohler sanitary ware. Today, Kohler has 11 factories, more than 800 showrooms and more than a dozen design experience centers in China, and its products are well-known in China.
Kohler bathroom hardware is divided into Cola, Elise, Kemei and other series, the same as American Standard, Hansgrohe, the three products are also made of copper chrome plating material, the plating uses PVD process, reliable quality, strong durability. And in terms of price, the three series of products are relatively cheap, and the overall price is similar to the American standard, but far lower than Hansgrohe and Grohe, and the cost performance is good.
However, the fly in the ointment is that Kohler's bathroom hardware products are slightly weaker in design than Moen and American Standard, and the appearance is relatively ordinary, among which the appearance of the Kemei series is more modern, while Cola Lai and Elise are more inclined to classical style, but on the whole, the three series of products are more versatile types, and there are not too many characteristics, plus the price of a five-piece set of about 1,000 yuan, which is more suitable for the purchase of new furniture in the old house.
