American Standard is one of the leading bathroom companies in North America, the world's largest bathtub manufacturer, and has a high reputation in the world, and its products are frequently featured in large-scale projects, including the Great Hall of the People, Diaoyutai State Guesthouse, and many other famous buildings.
Among the international sanitary ware brands, American Standard was the first to enter the Chinese market, and now has six production bases in China, the production scale and strength are not weak, 61% of the products produced are sold in China, and the rest are exported overseas. However, in terms of product innovation, the American Standard was relatively slow to respond, resulting in the product not being able to follow the trend, and the company went downhill, and was acquired by the Japanese LIXIL Group at a low price in 2013.
Through 25 years of research and development, the use of environmentally friendly copper raw materials and permanent metal casting molds in the production and processing of American Standard faucet lead removal process is unique in the industry, and the lead precipitation in the faucet is strictly controlled within 5μg/L, which is the first to meet the TISI certification standard, and the safety is sufficient to ensure safety.
At the sales channel level, in addition to conventional wholesale, retail and engineering cooperation, American Standard has also opened self-service wholesale channels and exhibition centers, which bypass traditional wholesalers, enable terminal agents and enterprises to directly connect, simplify the process of channel circulation, and promote the development of e-commerce channels. The exhibition center aims at the pain points of offline experience, so that consumers can really get in touch with the product, increase their understanding of American Standard sanitary ware, and improve user stickiness.
From the point of view of the product itself, the American Standard bathroom hardware products mainly include three series: New Acacia, Concept, and Seifer, all of which are made of copper chrome plating materials, but the number of products is not as good as Moen, and the range of options is not large. Among the three series, the new Acacia is its main series, the style is tougher, the materials are also the most solid in the three series, and the same series of toilets, showers and other large items are also more integrated, but its price is higher, most of the single products are more than 200 yuan, and the cost of the whole set is not low.
The concept series and the Seifer series are relatively cheap, the price of a single product is between 100-200 yuan, of which the concept series style is tough, and the new Acacia is more similar, and the appearance of the Seifer is more rounded, users can choose freely according to the style preferences, although the materials used in these two are not as thick as the new Acacia, but as a bathroom pendant, the strength of the copper chrome material is enough, and the thickening itself is of little significance.
