Founded in 2008, Yifutang is mainly aimed at young people, famous for West Lake Longjing, and also sells a variety of famous and high-quality teas and herbal teas. Yifutang is known as the first brand of tea e-commerce, with a cost-effective advantage in the e-commerce platform, and its sales volume has been in the forefront with traditional tea brands such as Taetea and Bama, and it is one of the few brands in China's tea industry with annual sales of more than 200 million yuan. There is a production base of Hangzhou Yifu Tea Industry Co., Ltd. Tongxiang Hangbai Chrysanthemum, which is responsible for the planting and procurement of Hangzhou Chrysanthemum in the place of origin.
 
Yifutang's flagship product is Dr. Ju's fetal chrysanthemum, 80 grams of canned chrysanthemum is priced at 25 yuan, limited by the market price of Hangbai chrysanthemum itself, and the fetal chrysanthemum produced by Yifutang does not have a stronger price advantage, but the product is relatively simple and easy to buy. In addition, Yifutang also has Huangshan Gongju on sale, and the price of 90 grams of cans is 26 yuan. Yifutang is more distinctive in its blend of herbal tea, with Hangbai chrysanthemum blended with honeysuckle, fat sea, wolfberry, red dates, etc., which can be purchased according to actual needs.