KING is the world's largest outdoor retail chain, founded in Seattle in 1938, involving product categories such as mountaineering, camping, fitness, hiking, cycling, boating, skiing and so on. In recent years, KING's sales have grown at a steady rate of 9% per year, reaching a record annual sales of $2.2 billion in 2014. KING's website displays more than 40,000 products online at the same time, and the after-sales service is very good, and the goods can be returned or exchanged at any time if they are not satisfied.
 
The KING trekking poles do a good job in weight control, with the $90 Traverse Shocklight weighing in at just 524 grams, which is a rarity for a trekking pole with an aluminum telescopic structure and shock absorption. But KING's poor grip design and internal swivel locking make it much less comfortable and easy to use.
 
KING trekking poles are more cost-effective, but unfortunately it is not convenient to buy them in China.