Huami is the most successful enterprise in the Xiaomi ecological chain, in 2014, Huami developed the Mi Band (Mi Band) released, with this bracelet product alone, it occupied 24.6% of the market share in less than a year. Following the success of the Xiaomi Mi Band in the global market, Huami was also listed on the New York Stock Exchange in February 2018.
In 2015, Huami launched its own brand AMAZFIT, focusing on the bracelet market below 1,000 yuan, and created a series of differentiated products. However, at present, the majority of the company's profits still come from the Xiaomi bracelet.
Moon Cream and Equator are priced at 199 yuan, which is comparable to the Xiaomi Mi Band. However, these two bracelets are positioned closer to accessories and are rare designs on the market. With a minimalist design language and use of ceramic, Moon Cream and Equator won the iF Design and Red Dot Award in 2016. However, due to the pursuit of minimalism in design, the two bracelets do not have screens, and most of the functions have to be realized through mobile phone applications, which is a lot of trouble to use.
Midong Health Bracelet is a "wrist health assistant" launched by Huami, focusing on heart rate and ECG monitoring function. Ordinary bracelets use photoelectric sensors to measure heart rate, which is easily affected by the surrounding environment and has low accuracy. The ECG sensor of the Midong health bracelet collects bioelectricity, and the heart rate monitoring will be more accurate. For people with cardiovascular disease and elderly users, round-the-clock monitoring is very practical, and once the bracelet finds an abnormal condition, it will push the message to the concerned person, adding a layer of health protection.
Users who often can't find a bus card can try the Dragon Pay Mi hand bracelet, this NFC bracelet is a bracelet product cooperated by Huami and CCB, which supports bank card and bus card payment. This bracelet is priced at 99 yuan, limited by cost, and only equipped with basic monitoring functions.