In 2008, Electric was acquired by Volcom, a leading American street brand, which was already part of the global luxury conglomerate Kering. The Kering Group owns many famous brands, including Gucci, Saint Laurent, Brioni, etc., and today, Electric has become the main sports brand of Kering, along with Puma and Cobra.
 
Electric products are designed from the U.S. headquarters and manufactured in Italy. Its snow goggles have a wide variety, especially focusing on aesthetic design, integrating a variety of elements, bold and trendy design style, exaggerated and dazzling color matching, highly recognizable, and is a brand loved by young people who pursue coolness. Moreover, the after-sales service of Electric's official website is very timely and considerate, which is the main reason for capturing many consumers.
 
Electric's first ski goggles are part of the Kleveland collection, which has been a bestseller ever since. In the same price range of similar brands, Kleveland ski goggles stand out in appearance, with a simple and soft streamlined design, and a wide range of colors to choose from, reaching more than 10 colors. The Kleveland goggles feature the brand's signature keyhole system, which is more Asian-like, even if the bridge of the nose is collapsed. However, its inner lining and mirror belt are not silicone, and the anti-slip performance is average, and the price is 1120 yuan.
 
Electric's new EGG series is an optimized performance and design for the EG2 series, with toric lenses that better match the shape of the human eye and slightly outperform the EG2 in terms of optical clarity and peripheral vision. And the frame of the EGG is thinner than the EG2, which fits better with the face and is more comfortable to wear. It is also compatible with myopia glasses and costs 1440 yuan.
 
If you want to pick one of the most eye-catching Electric's ski goggles, look no further than the EG3. The frameless design and oversized lenses make it look fashionable and technological. The EG3 is equipped with two high-quality spherical lenses with good optical clarity and a wide field of view without distortion. However, due to the maturity of the patented technology is not as good as that of Oakley and smith, this model is inferior to the first two in terms of contrast and clarity of detail rendering, and the price is 1600 yuan.