Recommended series: Macaron, Mai, Inmai, New Jasmine, MINI family
 
Recommended models: GB001, 18 Keku
 
Tianjin, Jiangsu and Zhejiang are the three major manufacturing bases of electric bicycles and electric motorcycles in China, and Emma, a leading enterprise of China's two-wheeled electric vehicles, was born in Tianjin. Emma, which calls itself the "leader in the electric vehicle industry", is indeed worthy of this title in terms of sales. In 2016, the sales volume of AIMA electric vehicles reached 3.7 million units, with a market share of 11.17%, ranking first in the industry, and currently has four production bases and more than 1,900 dealers across the country. In June 2018, the official website of the China Securities Regulatory Network disclosed the prospectus of Emma Technology, indicating that Emma was preparing to launch an IPO, and the funds were mainly used for projects such as expanding factories.
 
As an industry giant, Emma has a large number of products, mostly in the field of electric bicycles and mopeds. Compact and lightweight, fashionable and beautiful is its biggest feature. The electric bicycle GB001 launched in 2018 is a new national standard model produced by Emma, which can be officially licensed on the road. As a result, Emma was awarded the title of the first batch of "New National Standard Production Enterprises" issued by the National Light Electric Vehicle Quality Inspection Center.
 
Restricted by the new national standard, electric bicycles will develop towards a lighter trend, and the proportion of female audiences will be higher and higher. The GB001 basket and pedals are widened, and with the backrest of the back seat, mothers can easily complete activities such as grocery shopping and picking up and dropping off their children. At the same time, although GB001 weighs less than 55kg, it is still very inconvenient for many women to move the electric car into the indoor charging, so this model adopts the design of the extractable battery box to avoid the situation that the temperature is too low in winter and the charging efficiency is reduced, and the problem of battery theft is solved. The GB001 is equipped with a 350W Bosch electric motor, which has a top speed of less than 25km/h, and the lower power and speed make it more suitable for daily short-distance travel.
 
Macaroon, Mai and Dandan are all electric vehicles launched by Emma in recent years for urban female white-collar workers. The most high-end positioning is the macaron, which not only has a bright and fashionable appearance, but also excellent performance and battery life, using the highest specifications of Emma's components in the motor and battery, equipped with Super Energy No. 1 (lead-acid low-profile version) / Panasonic A2 battery (lithium battery high-profile version), with 800W Bosch motor, which can not only act as a street photography companion, but also a powerful commuting tool. Macaron is also the industry's first electric vehicle to use fingerprint switches, and the operations of identity recognition, vehicle start and close, and barrel seat opening and closing are all completed through fingerprint recognition, which has both anti-theft and convenience. Depending on the configuration, the price of macarons is between 4,600 yuan and 7,000 yuan.
 
The microphone also has a fingerprint recognition system, but the price is more than 1,000 yuan cheaper than the macaron, mainly because it uses the motor independently developed by Emma, rather than the Bosch motor, which is slightly inferior in stability and energy consumption. At the same time, the model uses the braking system of front disc brake and rear hub brake, which is not as smooth as the macaron of front and rear disc brakes. However, for young people who commute within 20km every day, the microphone is still a means of transportation with both strength and appearance. As for the eggs with the lowest configuration, although the exquisite retro appearance is very eye-catching, the parameters of the 450W motor, 15AH battery, and front and rear hub brakes are too far from the price of 5000 yuan. Even with the addition of heated cushions, automatic start-stop, and extractable batteries for women's users, the low cost performance still makes this product unconvincing.
 
Different from the series aimed at white-collar workers such as Macaron, the A series, Xiaohongdou, Xuanle, Xuanfeng and other models are defined as "student cars" by Emma, and the price is about 2000-3000 yuan, the price is close to the people, and the quality is also guaranteed. The problem is that after the release of the new national standard, such models can no longer be regarded as electric bicycles produced and on the road because of pedals, speed, weight and other reasons. Although before 2021, these electric vehicles that exceed the standard are still allowed to be on the road after registration, consumers are still advised to choose newly launched electric bicycles that meet the requirements of the national standard.
 
Emma launches an average of more than 5 new cars per year in various product lines, and many models are not displayed on the official website or e-commerce platform. Therefore, it is best to go to a nearby dealer for consultation, test and purchase according to your budget and needs. The addresses of all eligible dealers can be found on the Emma website.