Peacebird Apparel began in 1995 with the production of men's clothing, and was one of the few brands positioned as "mid-range casual men's wear" at that time. With the entry of international fast fashion brands and the rise of e-commerce channels, Peacebird has also transformed to fast fashion, throwing off the original consumer group, aiming at the young market, and launching co-branded products that are very popular, and the business situation has maintained stable growth year after year, ranking among the top three casual wear brands listed in China, and Peacebird has also become the representative of the first batch of domestic clothing brands to successfully break through.
 
It was only in 2015 that Peacebird implemented a more thorough fashion strategy, integrating the most popular fashion elements into product design. It often uses elements such as embroidered patterns, colored stitching or color-blocking designs on down jackets, but there is also no shortage of puffy and fluffy bread clay styles that are popular today. Compared with Flying in the Snow, which is also positioned as a "down jacket for young people", the overall style of Peacebird is more fashionable and cool, focusing on the youthful vitality of young people.
 
At present, most brands of short down jackets on the market are filled with 90% duck down, and the filling amount is basically less than 100g, which is relatively light and thin, while the down filling capacity of this type of down jacket of Peacebird is slightly higher, mostly in 100-150g, and the degree of warmth is higher, but there is basically no down jacket suitable for inner wear in the brand. Correspondingly, mid-length and long down jackets also have a higher filling capacity, but women with a thin body are prone to exposing their body defects when wearing long down jackets, so it is recommended to choose a slim short or mid-length length that reaches the hips.
 
Fashion apparel brands generally don't pay much attention to the windproof and waterproof performance of down jacket fabrics, and the same is true for Peacebird, but the two chemical fiber fabrics of nylon and polyester fibers can ensure that down jackets have good elasticity and abrasion resistance. The price of Peacebird down jackets is mostly between 800-1300 yuan, which can provide more good choices for young people who pursue fashionable and beautiful down jackets.