Canada Goose was founded in 1957, originally for outdoor research personnel to produce extremely warm and practical down jackets, since 2013 by the private equity fund Bain Capital acquisition of most of the shares, Canada Goose has gradually entered the public eye, to both practical and fashionable down jacket development, in just four years in New York and Toronto were successfully listed, the annual total revenue growth is growing. The successful transformation of Canada Goose is sought after by many fashion circles and business and politicians, and frequently appears in Hollywood movies, becoming a popular Internet celebrity brand in today's down jackets.
 
Canada Goose labels and distinguishes down jackets according to the TEI (Thermal Experience Index) system according to the applicable temperature, which is divided into 5 grades, of which TEI 1 is suitable for lightweight down jackets from 5 to minus 5 degrees Celsius, and the highest TEI 5 down jackets can be used in climates of minus 30 degrees Celsius and below. Overall, TEI 2 (multi-purpose) and TEI 3 (basic) have a wider audience.
 
The hooded puffer jacket is a classic of Canada goose, and we have to mention the Expedition Parka, which was launched in the 80s of the last century. Designed to meet the unique needs of scientists at McMurdo Station in Antarctica, this extreme insulated down jacket coat is filled with 80% white duck down with a fill power of 625, which is not as good as Archaeopteryx and Patagonia and other products with 700 or 800 fill power, but it is better than the amount of down filled, with a filling capacity of 200-250g to completely withstand cold weather. In addition, the details are also designed to keep warm, such as coyote fur on the hood, a retractable nylon elastic snow skirt, a fleece lining at the chin, and a large hand warmer pocket, all of which add an extra layer of protection to the down jacket for wind and warmth.
 
As a fashion brand in down jackets, Canada Goose pays more attention to the sense of design while retaining the practicality of classic coats, such as the large in-line pockets are clean and neat, the Canada map logo on the arm is eye-catching, and the Fusion Fit version coat has simple lines, which is more suitable for Asian body types. For people living in relatively mild climates, Canada Goose has launched a series of light down jackets, which have won unanimous praise in the market.
 
The Hybridge jacket is a good representation of the Canada Goose light down jacket, and the Hybridge Lite was named the "Best Outdoor Jacket" of the year by Outside Magazine. The 800 fill power white goose down has strong warmth, the Tensile-Knit fabric weaving process is double-layered and multi-axis stretching, making it more flexible and comfortable to wear, and the Tensile-Tech stretch technology improves the waterproof, breathable and abrasion resistance of the nylon fabric. Similar to Arc'teryx Hybrid Zoned Filling, Canada Goose's Thermal Mapping technology places performance fabrics in areas where frequent movement is required, such as underarms and collars, maximizing the warmth, breathability and movement required in the activity area, making it suitable for a wide range of climates and high-intensity activities. Compared to the clean lines of the coat, the short bomber jacket cut by Hybridge is more in line with today's youth trends and is more fashionable and energetic.
 
Canada goose down jackets are priced at a high price, with light down jackets priced at 5,000-6,000 yuan, while the price of classic coats is close to 10,000 yuan. At present, Canada Goose has officially entered the Chinese market, with an offline flagship store in Hong Kong, and at the same time opened a domestic e-commerce business.