Moncler is another Internet celebrity brand in down jackets, it started with professional outdoor sports equipment, and was selected by expedition teams from various countries as mountaineering expedition equipment, and also became the official supplier of the French national downhill ski team at the Grenoble Winter Olympics. Although Moncler originated in France, after being acquired by an Italian company in 2003, it organically combined the original experience of making outdoor professional equipment with fashion elements to produce down jackets that combine fashion and high performance, which are favored by consumers around the world. According to statistics, 86% of Moncler's turnover is currently generated outside Italy, and the Asian market is strong, accounting for almost 40% of sales.
 
Moncler is known for producing a wide range of innovative and high-performance nylon fabrics, including the Longue Saison collection, which is made from high-quality high-density nylon from Japan, which is distinguished by its light weight, weighing only 33g per square meter, and the high-density textile ensures that down is not easy to drill out of the fabric. Another lightweight fabric, Doudoune d'Air, is also a high-density nylon with good tear resistance, and the fabric is also coated with acrylic to enhance its protection, but also make the down jacket fabric more colorful, bright and beautiful, which is also an important reason why Moncler is deeply attracted to consumers.
 
The Moncler Genius project launched in the winter of 2018 includes the classic model of the Moncler 1952 series named after the year of its establishment, with a cropped bomber jacket cut, mixed and matched with different colors and linings, and the Moncler felt logo on the left sleeve adds the finishing touch, making the down jacket more fashionable and dynamic. Since debuting at New York Fashion Week in 2010, Moncler has collaborated with designers and fashion houses to create a range of distinctive puffer jackets, such as the black-and-white Craig Green collection and the street-inspired Hiroshi Fujiwara collection.
 
Although Moncler started with professional outdoor equipment, in recent years, it has tended to develop towards fashionable down apparel, and there are basically no down jackets focused on outdoor sports in the product line. Although the down jacket composed of lightweight nylon fabric and 90% white goose down is soft and warm, it does not mention the core index of down, the fluffiness, and the fabric does not emphasize wind and water resistance, which is not friendly to people who are more concerned about the warmth of down jackets. In addition, the Moncler down jacket has a strong sense of design, which is relatively a test of the figure, such as the classic short Moncler 1952 series has a fluffy appearance, and people with a slightly fat body are more likely to look bloated when wearing it.
 
Moncler is not as good as Canada goose in the warmth and functional practicality of down jackets, but because it often launches down jackets with different design styles, it still becomes the darling of many people who pursue fashion, so the price is high, and the price of each down jacket is basically more than 10,000 yuan. Due to Moncler's popularity and high price, there are many fake products on the market, and Moncler has established an online code verification system, which advises consumers to purchase in offline boutiques or online websites.