After more than 50 years of development, Beimian has gradually developed from a small mountaineering equipment retail store in San Francisco, USA, to a leading enterprise in the outdoor industry with adult sales of more than 2 billion US dollars, and has become the most popular outdoor brand in Europe and the United States. At the same time, Beimian has also accumulated a lot of popularity in China, and is one of the most familiar outdoor sports brands among domestic consumers.
 
Different from professional first-line outdoor brands such as Arc'teryx, Patagonia and Mammoth, the north side is positioned for popular outdoor recreation, so in terms of down jacket warmth level, in addition to the common warm level of down jackets such as 700 and 800 fill power, there are also 550 fill power products in the north, which are suitable for basic warmth.
 
However, the down content of the north down jacket is more than 70%, although it is also filled with goose down, but compared with the products that use more than 90% goose down on the market, the warmth of the north down jacket is relatively inferior when the fluffiness is the same. In addition, the north side also lacks down jackets with a fill power of more than 800 degrees, so it is more suitable for daily urban cold protection or light outdoor hiking, and if you are participating in sports such as high-intensity outdoor climbing, the north face may not be the best choice.
 
The north side also pays attention to the waterproofness of the down jacket fabric, and adds a DWR waterproof coating on the nylon fabric, which can properly resist the impact of light rain and snow on the down jacket, but after all, moisture has a greater impact on the warmth of the down, and the user should try to avoid contact between the down jacket and moisture. In terms of windproof performance, the North 800 Fill Volume Down Jacket is made of Pertex lightweight windproof fabric, which can appropriately reduce the impact of cold wind, and has better performance than other warm down jackets in the brand.
 
In recent years, Kitami has set its sights on young customers, launching collaborations with trendy streetwear brands such as Supreme, as well as launching limited-edition fashion items for different regional markets. Turning to the "city" has become a crucial step in the process of fashioning the north, so the overall style of the down jacket in the north is young and casual, and the color matching is eye-catching, which is very suitable for daily wear. Some models have built-in audio chest pockets or headphone jacks for easy access to audio equipment, and some detachable zippered down jackets can be worn with other detachable zippered jackets in the brand. However, it is a pity that the fashion process in the north has been a little slow in China, and many fashionable models have not been released in China for the time being.
 
The price of down jackets in the north is mostly within 2,000 yuan, and the purchase channels are abundant, and it can be easily purchased online and offline, but there are many imitations in the north in China, and it is recommended that consumers buy them through regular channels.