Patagonia is well known in the professional outdoor world and is the No. 1 brand in the sales volume of REI, the largest outdoor retail chain in the United States. In recent years, the Patagonia market has performed strongly, with sales of 750 million yuan in 2015, and has been voted the 14th most popular company in the United States, and Fortune magazine has called it one of the "coolest companies in the world".
 
The filling and fabric of the Patagonian down jacket are mostly made from recycled materials, and it is often made from goose down, which is certified by NSF International and traceable to the source of goose down from the farm. The down recycled from down products is also processed through the cleaning process, and the down jacket is made on the premise of ensuring the cleanliness and safety of the recycled down. In terms of down jacket fluffiness, compared with another well-known outdoor brand, Arc'teryx, Patagonia has 600 more down jackets, which can better meet the use scenarios of urban commuting and light sports, and the price is mostly between $280.
 
If you're looking for a warmer down jacket, Patagonia also offers a good option. The Down Sweater is one of the brand's more iconic styles. This 800 fill power down jacket fabric is made from 100% recycled polyester ripstop and has a DWR (Durable Water Repellent) coating to resist light rain and snow. The price is not much different from the 600 puffer jacket, with a hooded and uncapped model costing $229 and $279, respectively.
 
In addition to recycled materials, there is also no shortage of technical fabrics from outdoor brands in Patagonia's products, such as the 800 fill power down jacket Fitz Roy, which is made of 100% Pertex Quantum nylon fibers and has a durable DWR water-repellent coating on the surface, which is tightly woven to create a lightweight and soft fabric with good insulation and wind resistance, and is also quite more expensive than other regular long down jackets, which are generally sold for $349.
 
Outdoor brands pay more attention to whether the details of the product design can meet the needs of outdoor sports, and Patagonia has excelled in this regard. For example, the zippered chest strap inside the down jacket can be converted into a carabiner clip, the hem has an adjustable elastic cord lock, and the zippered hand warmer bag has plenty of pockets and enough capacity to store more items. Even if you're not an outdoor enthusiast, the thoughtful details of the Patagonian down jacket cater to the needs of city dwellers.
 
Down jackets are often monotonous and dark, and the appearance of the crop is easy to look bulky, but Patagonia has made a number of adjustments in this regard, offering more different colors, or introducing 3-in-1 down jackets, such as the Tres 3-In-1 Parka. This fully waterproof 3-in-1 puffer coat can be worn only with a light down jacket on a sunny winter day, and a long, slim-fit coat on a cold, rainy and snowy day, which can be flexibly matched with the weather, both warm and casual, and the price of $549 is more suitable for those on a budget.
 
With the rise of outdoor sports in China, Patagonia has authorized dealers and direct stores in the country, and has also opened online sales channels, making it very convenient to buy. However, it is a pity that the styles and types of down jackets sold in China are relatively not rich enough, and the price is not low, the price of regular long clothes on the e-commerce platform is concentrated in 2000-3000 yuan, and individual coat styles can be as high as 7000 yuan, which is much higher than the official website.