Flying in the Snow is a brand of Bosideng, focusing on "down jackets for young people". Its down jackets are popular with many young consumers due to their diverse styles, reliable workmanship and affordable prices, and rank second in the industry in terms of domestic down jacket market share all year round, followed by Bosideng.
 
According to the different degrees of warmth of down jackets, flying in the snow products can be roughly divided into short light down jackets and medium and long thickened down jackets, the down filling is 90% duck down, and the light and thin filling amount is less than 100g, the appearance design is dominated by stand-up collars and hoods, and the color matching is rich, similar to UNIQLO's high-end light series down jackets, they are all classic quilted thread styles, the degree of warmth is average, suitable for wearing in late autumn or early winter, or as a warm inner layer, flexible and diverse ways of use. The price is concentrated in 200-400 yuan, which is quite affordable.
 
The filling capacity of the mid-length thickened down jacket is between 100-200g, which pays more attention to the fashionable appearance and modification of the body shape than the light and short version, and has a detachable fur collar on the hood to keep warm and stylish. Although the thickened medium and long model is the product with the highest degree of warmth in the Snow Flying brand, compared with the leading brand Bosideng, its extremely cold series products are filled with 90% goose down, and the filling capacity is as high as 200g or more, and the warmth of the Snow Flying Down Jacket is relatively insufficient, but the price of 400-700 yuan is already a cost-effective choice.
 
In terms of down jacket technology, Xuezhongfei draws on many advanced technologies from Bosideng, such as four-layer downproof structure, German downproof needle sewing, and water-repellent fabric technology. However, in terms of fabric waterproofness, the performance of fashion clothing brands has always been inferior to that of professional outdoor brands, so it cannot be expected to have too strong waterproof performance. On the whole, Flying in the Snow is still a cost-effective choice among domestic down jacket brands.