Uniqlo is the first fast fashion brand to enter the Chinese market and launch online shopping business, and has achieved brilliant results in the "Double 11" battle every year, especially in 2017, it achieved sales of more than 100 million yuan in one minute, becoming the first brand to exceed 100 million yuan in sales that year. China has been Uniqlo's second largest market for many years in a row, and its image of low price, high quality, comfort and practicality has long been deeply rooted in the hearts of the people.
 
In recent years, fast fashion brands have been actively deploying in the field of down jackets, mostly launching novel styles that match the current trend elements, but UNIQLO still adheres to the brand's consistent basic design concept.
 
The high-end lightweight down series is UNIQLO's flagship product, with a down content of less than 100g and a filling of 90% gray duck down, which is average in warmth. Although the fibers of polyester and nylon are water-repellent and water-resistant, the surface of the garment has the ability to resist moisture from water droplets such as rebounding raindrops, but it does not have anti-penetration properties, so it can only moderately resist rain and snow. In general, this series of down jackets is more suitable for wearing in late autumn or early winter, and is not suitable for the cold environment, and because of its light weight, most products can be compressed and packaged, easy to carry and use outside, and the price of 299-599 yuan is more cost-effective.
 
Another special product of UNIQLO down jackets is the seamless down series, the type of filling and down content are the same as those of the high-end light series, but because most of them are coats, the down content is slightly higher, between 100-200g, which is the product with the highest degree of warmth in the brand. "Seamless" does not mean completely seamless threads, but presses and glues the inner and outer materials to reduce stitching, thereby reducing the possibility of down drilling out of the stitches, and at the same time highlighting fashion. At present, light and thin down jackets mostly use this process, and the famous outdoor brand Colombia also has down jackets with similar technology. Of course, the price of this series is also higher than that of the high-end light series, and the price is concentrated between 599-1299 yuan.
 
As a hypermarket for practical clothing, the price of Uniqlo down jackets is very affordable, but some users report poor quality. It is reported that Uniqlo down jackets burst after being washed in the washing machine, but this is not a common phenomenon. At the same time, in order to ensure the warmth of the down jacket, the machine wash down jacket should be minimized.